Google Steady at 71 Percent of U.S. Searches in September 2008

Search leader increases 12 percent year-over-year

New York, N.Y. — Oct. 17, 2008 —Hitwise®, an Experian company, announced today that Google accounted for 71.16 percent of all U.S. searches in the four weeks ending Sept. 27, 2008. Yahoo! Search, MSN Search and Ask.com each received 18.06 percent, 5.36 percent and 3.63 percent, respectively. The remaining 45 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.80 percent of U.S. searches. 

Percentage of U.S. searches among leading search engine providers

Domain

September 2007

August 2008

September 2008

www.google.com

63.55%

71.01%

71.16%

search.yahoo.com

22.55%

18.26%

18.06%

search.msn.com

6.28%*

5.32%*

5.36%*

www.ask.com

4.32%

3.45%

3.63%

Note: Data is based on four-week rolling periods (ending Sept. 27, 2008, Aug. 28, 2008, and Sept. 29, 2007, from the Hitwise sample of 10 million U.S. Internet users.
*Includes executed searches on Live.com and MSN Search but does not include searches on Club.Live.com.

Source: Hitwise, an Experian company

Google an increasing source of traffic to key U.S. industries
Search engines continue to be the primary way Internet users navigate to key industry categories. Comparing September 2008 with September 2007, Business and Finance, Sports, Online Video and Social Networking categories showed double-digit increases in their share of traffic coming directly from search engines.

U.S. category upstream traffic from search engines and Google — September 2008

Category

Percentage of category traffic from search engines, September 2008

Percent change in share of traffic from search engines, September 2007–
September 2008

Percentage of category traffic from Google, September 2008

Percent change in share of traffic from Google, September 2007–
September 20078

Health and Medical

44.92%

1%

31.78%

11%

Travel

35.41%

9%

25.99%

23%

Shopping and Classifieds

24.93%

-2%

17.40%

10%

News and Media

20.42%

-2%

14.60%

10%

Entertainment

22.71%

9%

15.44%

25%

Business and Finance

18.65%

10%

12.96%

26%

Sports

11.43%

16%

7.97%

31%

Online Video**

31.50%

28%

22.97%

52%

Social Networking**

17.41%

16%

11.38%

38%

All figures are based on U.S. data from the Hitwise sample of 10 million Internet users.
** denotes a custom category.

Source: Hitwise, an Experian company

About Hitwise
Hitwise, an Experian company is the leading online competitive intelligence service. Only Hitwise provides its 1,500 clients around the world with daily insights on how their customers interact with a broad range of competitive Web sites and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy-to-use, Web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

Hitwise, an Experian company (FTS: EXPN), www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.
 
For up-to-date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.

Contact:
Matt Tatham
Hitwise, an Experian company
1 212 380 2939 Telephone

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