New York, N.Y., Nov. 13, 2008 —Hitwise®, an Experian company, announced today that Google accounted for 71.70 percent of all U.S. searches conducted in the four weeks ending Nov. 1, 2008. Yahoo! Search, MSN Search and Ask.com received 17.74 percent, 5.40 percent and 3.53 percent, respectively. The remaining 43 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.62 percent of U.S. searches.
|
Percentage of U.S. searches among leading search engine providers | |||
|
Domain |
October 2007 |
September 2008 |
October 2008 |
|
www.google.com |
64.49% |
71.16% |
71.70% |
|
search.yahoo.com |
21.65% |
18.06% |
17.74% |
|
search.msn.com |
7.42%* |
5.36%* |
5.40%* |
|
www.ask.com |
4.76% |
3.63% |
3.53% |
|
Note: Data is based on four-week rolling periods (ending Nov, 1, 2008; Sep. 27, 2008; and Oct. 27, 2007) from the Hitwise sample of 10 million U.S. Internet users. | |||
|
Source: Hitwise, an Experian company | |||
Google a greater source of traffic to key U.S. industries
Search engines continue to be the primary way Internet users navigate to key industry categories. Comparing October 2008 with October 2007, Travel, Sports, Online Video and Social Networking categories showed double-digit increases in their share of traffic coming directly from search engines.
|
U.S. category upstream traffic from search engines and Google — October 2008 | ||||
|
Category |
Percentage of category traffic from search engines — October 2008 |
Percent change in share of traffic from search engines — October 2007– October 2008 |
Percentage of category traffic from Google — October 2008 |
Percent change in share of traffic from Google — October 2007– October 2008 |
|
Health and Medical |
44.92% |
0% |
31.88% |
10% |
|
Travel |
35.71% |
10% |
26.41% |
24% |
|
Shopping and Classifieds |
25.14% |
-3% |
17.51% |
9% |
|
News and Media |
20.90% |
-1% |
15.09% |
13% |
|
Entertainment |
23.57% |
9% |
16.12% |
25% |
|
Business and Finance |
18.61% |
9% |
12.92% |
25% |
|
Sports |
12.01% |
17% |
8.46% |
32% |
|
Online Video* |
31.83% |
24% |
23.51% |
49% |
|
Social Networking* |
18.61% |
24% |
12.33% |
48% |
|
All figures are based on U.S. data from the Hitwise sample of 10 million Internet users. | ||||
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Source: Hitwise, an Experian company | ||||
About Hitwise
Hitwise, an Experian company, is the leading online competitive intelligence service. Only Hitwise provides its 1,500 clients around the world with daily insights on how their customers interact with a broad range of competitive Web sites and how their competitors use different tactics to attract online customers.
Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy-to-use, Web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.
Hitwise, an Experian company (FTS:EXPN), www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.
Contact:
Matt Tatham
Hitwise, an Experian company
1 212 380 2939 Telephone