Experian Launches New Email Data Quality Software

Experian Launches New Email Data Quality Software

Experian®, the global information services company, today launched a new software tool to help organisations improve the quality of their email data. QAS Email screens email addresses as they are collected to prevent inaccurate contact information from hampering effective customer and prospect communications. Experian’s latest software tool further expands the company’s range of contact data management products and services.

When an individual submits their contact details – either online or over the telephone - QAS Email corrects common errors and cross-references the email address with dead domain names and malicious email addresses. If an address is flagged as invalid, the software provides a suggested alternative. As a result, QAS Email ensures that good quality email data is stored for future communications and problems such as email bounce backs are minimised.

Matthew Glasner, General Manager at Experian QAS commented: “78 per cent of marketers1 rate email as the best channel for maximising ROI, but the quality of email data is reportedly their biggest barrier to success. QAS Email is a significant addition to our contact data management portfolio, allowing organisations to treat email data with the same level of attention as traditional offline data. As with all aspects of contact data, it is important not just to think of email addresses as isolated pieces of information. They play a crucial role in how an organisation engages with its customers, and the more accurate email data is, the more valuable it is for customer acquisition and retention.”

1 ‘Email Marketing Census 2009’, Econsultancy, 2009

For further press information, please contact:
Georgia Lennon
Tel: 02 8907 7218
Email: Georgia.lennon@au.experian.com

About Experian
Experian is a global leader in providing information, analytical and marketing services to organisations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organisations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organisations from financial services, retail and catalogue, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index.  Experian has corporate headquarters in Dublin, Ireland and has operational headquarters in Costa Mesa, California and Nottingham, UK.  The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in over 65 countries around the world. Continuing sales for the year ended 31 March 2008 were $4,059m (£2,020m / €2,858m).

For more information, visit www.experianplc.com 

About Experian QAS
Experian QAS provides contact data management (CDM) software and services that help organisations drive value from their data. Every organisation stores contact information on its customers/citizens, prospects, suppliers and employees. Over 10,000 organisations worldwide choose Experian QAS products and services to manage the quality and accuracy of this data to improve business processing, financial performance, efficiency and the customer experience.

The CDM capabilities include data auditing and standardisation, validation and cleaning, matching, suppression and enhancement. Specialist Authentication solutions are also offered to meet the growing demand for electronic identity verification in the wake of rising ID-related crimes.

Award winning Experian QAS solutions are a result of year-on-year investment in technology development since 1991, to ensure each solution delivers the highest level of functionality and service support.

QAS Ltd is a wholly owned subsidiary of Experian, the global information services company. Visit Experian QAS on the web at www.qas-experian.com.au