Experian Increases Conversion with Additions to Lead Generation Optimization Offering

Experian Increases Conversion with Additions to Lead Generation Optimization Offering

Experian Marketing Services brings new prescreen and data quality capabilities to help marketers convert leads

Las Vegas – Oct. 14, 2008 – Experian® Marketing Services, a part of global information services company Experian, today announced three significant additions to its industry leading Real Time Marketing for Leads (“RTM for Leads”) offering. Powered by Experian’s rich data assets and expertise in analytics, RTM for Leads provides marketers with the ability to verify, enhance, and score leads in real time. The addition of prescreen, customer data integration (“CDI”), and hosted customer file capabilities enables marketers to better optimize and act on their most profitable leads in real time.

“Maximizing your return on lead generation is essential at all times, but never more so than in a challenging economic environment,” said Simon Chamberlain, general manager for Experian’s Real Time Marketing. “By providing greater insight into customers and prospects, we help marketers improve lead conversion and grow their business faster. RTM for Leads improves customer data quality, delivers critical consumer insight, and provides scoring capabilities in real time to personalize consumer interaction and drive increased ROI. Whether it’s an online lead or a conversation through your call center, RTM for Leads ensures that in that “moment of truth”, your approach stands the best chance for success.”

Given the importance of pre-approved credit in lead acquisition, the incorporation of Instant Prescreen into RTM for Leads means that the pre-approval process can occur in real time while the prospect is most responsive. Coupled with Experian’s scoring capabilities, RTM for Leads identifies the most valuable leads and provides a mechanism to immediately convert them.

RTM for Leads integration of CDI capabilities synchronizes records across multiple business units and databases to deliver a complete, consistent and accurate view of customers over time. By instantly identifying customers across the entire business, marketers can provide more relevant messages and offers to consumers.  

Finally, RTM for Leads has integrated its proprietary customer file solution, which enables a business to pair their own data with Experian’s comprehensive data assets. With a view of its clients' own customers, including past purchases and other transactional data, the inclusion of the customer file solution within RTM for Leads assures that scoring and decisioning operates from a complete picture of the consumer.

For more information on Real Time Marketing for Leads from Experian Marketing Services, please visit http://www.experianmarketingservices.com/contactus.php.

About Experian
Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Continuing sales for the year ended March 31, 2008, were in excess of $4 billion.

For more information, visit www.experianplc.com.

Christopher Fielder
Experian Public Relations
1 224 698 8628 Telephone
christopher.fielder@experian.com Email

# # #