Experian Fraud Prevention Expertise Beneficial in Red Flag Rules Program Development

Costa Mesa, Calif., April 21, 2008 —  Experian®, a global information services company, today announced that many of its products and services support Red Flag rules compliance for a variety of institutions. Red Flag rules went into effect January 2008 as provisions of 2003’s Fair and Accurate Transactions Act (FACTA). They require credit-granting institutions to establish reasonable procedures designed to detect, prevent and mitigate identity theft in connection with their customer accounts.

The guidelines set forth in the provisions allow institutions to implement the identity theft prevention procedures in a manner best suited to their business operations and requirements. Businesses will be able to augment current protection practices as needed to meet the Red Flag rules requirements.

Compliance with the Red Flag rules will require different actions for every affected institution,” said Gary Kearns, president, Experian’s Decision Analytics. “Experian offers tailored services ranging from cross checking and suspicious activity identification to more complex data intelligence-driven fraud products that meet many of the Red Flag rules requirements.”

“Precise IDSM, the flagship Experian authentication service, will be an effective tool for many institutions seeking to achieve Red Flag Rules compliance,” said Stan Oliai, senior vice president, Experian’s Fraud and Identity Solutions group. “Precise ID incorporates several identity authentication and validation components that can be configured to meet the needs of most organizations.”

The Red Flag rules provisions affect a wide range of financial institutions and their customer accounts. Any business that provides credit or allows payments or transactions by consumers and small businesses likely falls under the Red Flag rules requirements. Full compliance is required by November 2008.

“The Red Flag rules are broad in scope. Institutions will need to consider their particular account practices, such as how their type of accounts are offered and how accounts are opened and accessed, in developing their written identify theft prevention program,” said Anne Fortney, partner, Hudson Cook law firm. “Depending on business circumstances, a variety of components, data sources and cross-checking systems may need to be incorporated into a Red Flag rules compliant program.”

A recent Experian Webinar provided information to institutions interested in learning more about Red Flag rules, program requirements and products that may meet an organization’s requirements. To download an archived copy of the presentation, please visit www.experian.com/redflags

Experian’s Decision Analytics business combines data intelligence, analytics, software and consulting to provide credit risk, identity, and fraud solutions that can help clients increase profitability and improve performance. Its enterprise-wide decisioning capabilities enable clients to manage and optimize risk; prevent, detect and reduce fraud; meet regulatory obligations; and gain operational efficiencies. Trusted by leading players worldwide, Experian’s Decision Analytics business provides the intelligence to make accurate and informed decisions to help clients better manage their customer relationships.

About Experian
Experian® is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage. For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian Group Limited is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. It has corporate headquarters in Dublin, Ireland, and operational headquarters in Costa Mesa, Calif., and Nottingham, UK. Experian employs approximately 15,500 people in 36 countries worldwide, supporting clients in more than 65 countries. Annual sales are in excess of $3.8 billion (£1.9 billion/€2.8 billion).

For more information, visit the Group’s Web site on www.experiangroup.com.

The word “Experian” is a registered trademark in the EU and other countries and is owned by Experian Ltd. and/or its associated companies.

Cynthia Baker
Experian Public Relations
1 714 830 7907 Telephone
cynthia.baker@experian.com Email

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