Schaumburg, Ill., Sept. 24, 2008 — For the second year, Experian’s Marketing Services Consumer Research group has been named the leading provider of syndicated marketing research in the 2007 Survey of Market Research Supplier Quality and Value.
“Our Consumer Research group serves a variety of industry sectors with high quality data about consumers and their media consumption and purchasing habits,” said Mark Zablan, group president of Experian Marketing Services. “Companies partner with Experian because of the breadth and depth of our data and how it positively affects customer relationship management, which leads to more informed business decisions. The companies who use Experian data are better positioned to maximize marketing campaign dollars.”
The annual study, conducted by Prevision Corporate and Inside Research asked respondents to score each supplier on seven attributes of market research including overall satisfaction, data quality, analytical skills, communications skills, on-time delivery, relative cost and value-for-money. Experian received the highest overall rating as well as the top ratings in the categories of on-time delivery, (lowest) relative cost and value-for-money.
Firms participating in the survey averaged a $12 million annual spending budget for conventional market research studies and represented a variety of industry sectors comprised of consumer packaged goods, media and advertising, finance, healthcare products and services, technology, retail and automotive.
Experian was ranked as the top Syndicated Market Research Provider in the 2006 study receiving the highest ratings in the categories of communications skills and (lowest) relative cost.
Experian® is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.
Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Continuing sales for the year ended March 31, 2008, were in excess of $4 billion.
For more information, visit Experian plc’s Web site on http://www.experianplc.com/
“Experian” is a registered trademark in the EU and other countries and is owned by Experian plc and/or its associated companies.
Experian Public Relations
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