Experian CheetahMail continues its global expansion and brings leading email marketing technology to Australia’s top enterprises

Experian Cheetahmail Launches Into The Australian Market

Experian CheetahMail continues its global expansion and brings leading email marketing technology to Australia’s top enterprises

Sydney, Australia – 29 July 2008 – Experian® CheetahMail, a global leading provider of email marketing and customer intelligence technologies, today announced the launch of Experian CheetahMail’s next-generation email marketing application into the Australian market.

The Australian launch came as a response to the rising demand for more tailored and individualised digital marketing campaigns utilising analytics technology by leading enterprises in the region. Chosen as the email service provider to the world’s top brands, Experian CheetahMail helps marketers combine the power of data with the efficacy of the email channel to connect with and engage their individual customers.

Drew Parkes, Digital Marketing Manager for Xbox says, “We use Experian CheetahMail to converse with over 200,000 consumers, both current Xbox 360 owners and potential new owners, each month. Being able to provide relevant, targeted and timely communications is crucial to our business and to our members.”

“We look to understand and deliver content based upon their profile, preferences and most importantly their behaviour. Experian CheetahMail ensures that our members get the news, product reviews, game releases, promotions and offers most relevant to them. And more relevancy means higher conversion and increased LTV (Life Time Value) to the business, ” continued Parkes.

John Merakovsky, General Manager, Experian CheetahMail Australia is responsible for overseeing business growth and CheetahMail operations in the region. Merakovsky brings a wealth of experience to CheetahMail in growing an enterprise technology business from start-up to leader in its market. Previously, Merakovsky was the founder and former CEO of Southrock Corporation Limited, Australia’s leading developer of enterprise Human Capital Management software.

“Marketers in Australia are eager to increase the effectiveness of their permission-based email marketing efforts through improved deliverability and better targeting and personalisation tools,” said Merakovsky. “Consumers here are extremely receptive to online communications from the brands they know and trust, it’s our job to make the connection and help grow the relationship.”

Experian CheetahMail sends permission-based emails on behalf of its customers in over 40 languages and has offices throughout the US, France, Spain, Ireland, the United Kingdom and the Netherlands, with plans to add more international office locations in the coming year.

“We have a clear aim to deliver top level support and service to new and existing customers across the globe,” added Matt Seeley, president of Experian CheetahMail. “I have high expectations that our team in Australia will significantly aid in this effort and help Australia’s top brands develop the most relevant and strategic email programs possible.”

About Experian CheetahMail
Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry’s largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world’s most recognizable brands, Experian CheetahMail’s globally diverse client base includes Barclays, Borders Books, Discovery Communications, H&R Block, KLM, Sears Holdings Corporation and Wyndham Hotels. Experian CheetahMail, a business unit of Experian® Group Ltd. (LSE:EXPN), was founded in 1998 and is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, and Barcelona. For more information, please visit www.cheetahmail.com  or email info@cheetahmail.com

About Experian plc
Experian plc is a global leader in providing information, analytical and marketing services to organisations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organisations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organisations from financial services, retail and catalogue, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index.  It has corporate headquarters in Dublin, Ireland, and operational headquarters in Costa Mesa, California and Nottingham, UK.  Experian employs approximately 15,500 people in 38 countries worldwide, supporting clients in over 65 countries around the world. Continuing sales for the year ended 31 March 2008 were $4,059m (£2,020m / €2,858m)

For more information, visit the Group’s website on www.experiangroup.com

The word ‘Experian’ is a registered trademark in the EU and other countries and is owned by Experian Ltd. and/or its associated companies.

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