Experian Cheetahmail Continues Its Reign As The Email Service Provider Of Choice For Leading Online Retail Enterprises

Experian Cheetahmail Continues Its Reign As The Email Service Provider Of Choice For Leading Online Retail Enterprises

According to the 2008 issue of Internet Retailer’s Top 500 Guide, more of today’s leading online retailers use Experian CheetahMail to power their permission-based email marketing programs than any other provider

New York, 6/23/2008 – Experian® CheetahMail, a global leading provider of email marketing and customer intelligence technologies, today announced that it has once again been listed as the email service provider to more of Internet Retailer’s Top 500 retail Web sites than any other vendor in its category. Similar to previous years, Experian CheetahMail leads the industry with over five times more retail clients than the next email service provider. Included in this year’s rankings are Experian CheetahMail clients: Office Depot (ranked #3), Sears Holding Corp (ranked #8), Newegg.com (ranked #10), J.C. Penney Co. Inc. (ranked #15) and Victoria’s Secret Direct (ranked #20).
Internet Retailer’s highly anticipated 2008 Top 500 Guide, compiled after more than six months of research, contains detailed profiles, rankings and metrics on the 500 largest retail web sites in the United States. Year over year, Experian CheetahMail has been named as the leading vendor in the area of email marketing.

Experian CheetahMail, long recognized for its innovative and feature-rich technology and expert service offerings, continues to enable invaluable online interaction between retail brands and the customers they serve. Providing data-driven tools for retail-centric email programs such as order-replenishment reminders, shipment notifications, purchase confirmations and ReMarketing messages, Experian CheetahMail plays a critical role in helping clients maximize sales and customer relationships through all channels. In addition, CheetahMail’s personalization solutions, including affinity and propensity models, segmentation capabilities and dynamic content tools allow businesses to deliver highly relevant and response-driven email messages that speak to the individual interests of their customers.

“Given today’s competitive environment, retailers must work harder than ever to connect with their customers in a meaningful way while delivering ROI to the business,” said Matthew Seeley, president of Experian CheetahMail. “We congratulate our clients on their rankings--being recognized in this year’s Top 500 Guide is a commendable accomplishment and a testament to the hard work and dedication that these marketers put into building strong brand equity and deepening customer relationships throughout the year.” 

“We are honored to work with so many of these top performers, and look forward to providing the technology, services and resources necessary to secure their success today and long into the future,” continued Seeley.

“Our online customer base has grown substantially over the last year; and we’re putting even greater emphasis on the strategic component of our email program and its relation to other channels. Through our partnership with Experian CheetahMail, we have been able to maximize the channel and send relevant and meaningful emails to our customers, opening a dialogue and leveraging the online channel in a way that was not possible before,” said Bienca Yang, Email Marketing Manager for Newegg.com

About Experian CheetahMail
Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry’s largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world’s most recognizable brands, Experian CheetahMail’s globally diverse client base includes Barclays, Borders Books, Discovery Communications, H&R Block, KLM, Sears Holdings Corporation and Wyndham Hotels. Experian CheetahMail, a business unit of Experian® Group Ltd. (LSE:EXPN), was founded in 1998 and is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, and Barcelona. For more information, please visit http://www.cheetahmail.com or email info@cheetahmail.com.

Ashley Johnston
VP, Marketing
Experian CheetahMail
1 212 863 4654 Telephone
ashley@cheetahmail.com Email

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