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Experian appoints Sales & Marketing Director for Integrated Marketing division
Nottingham, UK, 9 June 2008 - Experian®, the global information services company, today announced that Chris Smith has been appointed as Sales and Marketing Director of its Integrated Marketing division. Prior to his new role, Chris was the division’s Business Development Director.
During his 15-year career with Experian, Chris has held a number of senior sales roles within the company’s marketing businesses. Chris’s appointment comes as the Integrated Marketing division, which counts some of the world’s largest consumer brands as its clients, seeks to further expand into new industry sectors.
As Sales and Marketing Director, Chris will be responsible for spearheading revenue growth from both new and existing client relationships. Leading a team of 50 sales professionals and the division’s dedicated marketing team, Chris will report to Duncan Painter, Managing Director of Experian’s Integrated Marketing division.
Commenting on Chris’s appointment, Duncan Painter, said: “Chris’s appointment as Sales and Marketing Director is testament to his impressive track record. His commercial insight, firm understanding of the marketing landscape and the challenges facing our clients are all attributes that make him the natural choice to lead the sales and marketing teams. Chris’s leadership skills will play an instrumental role in driving the Integrated Marketing division’s next phase of growth.”
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