Experian Announces New General Manager for Database Business

Experian Announces New General Manager for Database Business

Joe Paulsen helps clients better understand their customers, communicate more effectively and measure marketing impact for greater customer relationship management

Schaumburg, Ill., July 7, 2008 — Experian®, the global information services company, today announced the appointment of Joseph M. Paulsen as senior vice president and general manager of its Integrated Marketing Services (IMS) business. Paulsen’s responsibilities include leading the strategic direction of IMS by leveraging Experian’s vast data resources which provide marketers with a better understanding of their best customers, the ability to find new prospects, forecast new locations and markets, and measure marketing value.  
Prior to joining Experian, Paulsen was the general manager of Fair Isaac’s Marketing Services Business and had full profit and loss responsibility for their multi-channel marketing database business.  He also served as director of operations for Consulting Services and was a member of FICO’s executive committee.  Previously Paulsen was a consulting partner at PriceWaterhouseCoopers.

Paulsen received his bachelor’s of science degree in Industrial Engineering from Iowa State University and his master’s of science in business administration from the University of Chicago. 

About Experian
Experian® is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian Group Limited is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. It has corporate headquarters in Dublin, Ireland, and operational headquarters in Costa Mesa, Calif., and Nottingham, UK. Experian employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Continuing sales for the year ended March 31, 2008, were in excess of $4 billion.

For more information, visit the Group’s Web site at www.experiangroup.com.

Jennifer Marshall
Experian Public Relations
1 224 698 8798 Telephone
jennifer.marshall@experian.com Email

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