Casino operators turn to Experian to help combat under-age gambling

News release

Rachael Taylor
PR Manager
QAS, an Experian company
+44 (0) 207 819 5368 Tel Email

Casino operators turn to Experian to help combat under-age gambling

Nottingham, UK, 10 June 2008 - Three of the UK’s leading casino operators have selected Experian’s electronic verification service to eliminate under-age gambling and approve customers’ identities in real-time. Genting Stanley, Grosvenor Casinos and London Clubs Management have chosen Authenticate Pro from Experian®, the global information services company, to give them confidence that their customers ’are who they say they are.’


Authenticate Pro searches and cross-references customer information by name, address or date of birth, immediately identifying under-age customers, unusual activity, or suspected identity fraud, at the casino door prior to entry. Removing the casinos’ reliance on paper-based proof of ID, the service is seamlessly integrated into the casinos’ front office membership system, Progressive Gaming International (PGI). This means that identity verification can be performed in seconds and is easy for staff to manage as part of the casinos’ door policies.

“Responsible gambling is of the utmost importance to us,” said John Butler, Director of Security at Grosvenor Casinos.  “Authenticate Pro’s robust validation and verification processes mean that it will now be easier for us to access the relevant data, ensuring that customers are who they say they are and can responsibly enter our casinos.”

Theo Dawson, Compliance Director at Genting Stanley, added:  “Convenient and straightforward entry into our casinos for our customers is our main priority and not everyone carries their driving licenses or passports with them, particularly on a night out.  Authenticate Pro has provided us with the ability to speed up the entry into our casinos with a secure and efficient verification service.”


James Blake, Head of UK Data Authentication at Experian recognises that the Gambling Act has presented a challenge for casinos. “Casinos need to continue to demonstrate that gambling is being conducted in a fair and open way. Authenticate Pro gives casinos access to the largest and most accurate consumer database in the UK. This ensures responsible entry for more customers and, critically, enables casinos to quickly spot under-age gamblers.”


Experian’s Authentication systems use an electronic, risk-based approach to validate and verify customers. An individual’s biographical data, such as name, address, previous address and date of birth is compared against 12 authoritative data sources. An authentication decision is then given in real-time, with no need for paper-based proofs.





The word ‘Experian’ is a registered trademark in the EU and other countries and is owned by Experian Ltd. and/or its associated companies.


About Experian QAS
Experian QAS provides contact data management (CDM) software and services that help organisations drive value from their data. Every organisation stores contact information on its customers/citizens, prospects, suppliers and employees. Over 10,000 organisations worldwide choose QAS products and services to manage the quality and accuracy of this data to improve business processing, financial performance, efficiency and the customer experience. The CDM capabilities include data auditing and standardisation, validation and cleaning, matching, suppression and enhancement. Specialist Authentication solutions are also offered to meet the growing demand for electronic identity verification in the wake of rising ID-related crimes.

Award winning QAS solutions are a result of year-on-year investment in technology development since 1991, to ensure each solution delivers the highest level of functionality and service support.