Accertify Chooses Experian's Fraud Prevention Tool to Fight Online Fraud and Expedite Merchants' Order Review Process

Accertify Chooses Experian’s Fraud Prevention Tool to Fight Online Fraud and Expedite Merchants’ Order Review Process

Accertify’s InterceptasTM solution integrates Experian’s Credit Card Verification authentication tool

Chicago, Ill. and Costa Mesa, Calif. — Feb. 13, 2008 — Accertify, a provider of leading-edge credit card fraud prevention solutions to online merchants, and Experian®, a global information services company, today announced a strategic partnership to help e-commerce sites process orders quickly while reducing charge-backs and the total cost of fraud. 

Under the partnership, Accertify will offer Experian’s Credit Card Verification, an innovative credit card authentication tool, to InterceptasTM customers. Credit Card Verification provides robust consumer authentication and confirms the presence of a specific credit card account on a consumer’s credit report. InterceptasTM is the first integrated platform designed from the merchant’s perspective for combating card-not-present fraud, enabling the complete fraud prevention process to be managed with one comprehensive and highly flexible product.

Credit Card Verification authenticates the user’s link to the card to avoid transaction processing delays and potential fraud. Credit Card Verification is the only tool that verifies a complete credit card number against a purchaser’s full name and address.

“Credit Card Verification uses Experian’s powerful File OneSM credit database, which contains information on more than 215 million credit-active consumers,” said Gary Kearns, president, Experian’s Decision Analytics. “The ability to rapidly authenticate the purchaser’s link to the credit card he or she is using will help reduce fraud significantly and facilitate increased sales, profits and business growth.”

“We know that fraudsters work very hard to obtain legitimate credit card credentials,” said Jeff Liesendahl, chief executive officer, Accertify. “Often merchants have no choice but to call the card-issuing bank to confirm that a card hasn’t been compromised. This process is very time-consuming and requires significant manual effort.

“By integrating Experian’s Credit Card Verification tool, InterceptasTM helps merchants eliminate the need to contact banks and cut the manual effort needed to combat fraud,” Liesendahl added. “InterceptasTM is designed to lower merchants’ total cost of fraud by driving orders to resolution as quickly as possible through automation and the best available antifraud tools.

About Accertify, LLC
Accertify is the first company to focus on developing fraud prevention tools and strategies from the perspective of merchants that accept “card not present” transactions. That focus led to the development of InterceptasTM, which applies state-of-the-art automation to every step in the merchant's process of managing credit card fraud exposure. Accertify exemplifies a constant commitment to maintaining the best in fraud prevention strategies, and its management team combines complementary skills from fraud management, business software development, accounting and legal to assure that its customers receive the most comprehensive, cost-effective solution to credit card fraud available.

About Experian
Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage. For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian Group Limited is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. It has corporate headquarters in Dublin, Ireland, and operational headquarters in Costa Mesa, Calif., and Nottingham, UK. Experian employs approximately 15,500 people in 36 countries worldwide, supporting clients in more than 65 countries. Annual sales are in excess of $3.8 billion.

For more information, visit the Group’s Web site on

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.

Cynthia Baker
Experian Public Relations
1 714 830 7907 Telephone Email

Carol Jouzaitis
1 312 342 7304 Telephone Email