Experian, a global information services company, today announced it has launched a new global image and identity for the company. This new brand positioning includes a new logo, tagline and advertising campaign that conveys Experian’s dynamic growth, global reach and position as the global leader in providing information services.
“In the past five years, we have completely transformed the shape and growth profile of Experian,” said Don Robert, chief executive officer of Experian Group. “We have expanded geographically and into new vertical markets, we’ve launched new innovative products in all businesses, and have made key strategic acquisitions that complement our core businesses and provide new avenues of growth. This new brand positioning reflects the changes we’ve introduced to the business and captures not only our dynamic growth and innovation, but also the global depth and breadth of our service offerings for clients.”
Experian’s new brand positioning establishes a global, sustainable and long-term platform that effectively conveys to all audiences the company’s strategic direction.
“We conducted a comprehensive, far-reaching research study that guided us in creating our new image,” said Kim Hosmer, senior vice president of Experian’s Corporate Marketing group. “Our tagline, ‘A world of insight,’ conveys the depth and breadth of Experian’s capabilities to both prospective clients and to our 100,000 existing clients in more than 65 countries around the world.”
Experian is a global leader in providing information, analytical and marketing services to organisations and consumers to help manage the risk and reward of commercial and financial decisions. Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organisations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage. For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organisations from financial services, retail and catalogue, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian Group Limited is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. It has corporate headquarters in Dublin, Ireland, and operational headquarters in Costa Mesa, California, and Nottingham, UK. Experian employs approximately 15,500 people in 36 countries worldwide, supporting clients in more than 65 countries. Annual sales are in excess of $3.8 billion.
For more information, visit the Group’s website at www.experiangroup.com.
Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.
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