Cheetahmail is top choice for leading retailers

Brand leaders such as American Greetings, Bloomingdale’s, Camping World, Saks Fifth Avenue, and Virgin Mobile USA select CheetahMail to manage their email marketing programs.

New York, 15 August 2006 – CheetahMail, an Experian® company, and trusted global service provider of email marketing and web analytics solutions, today announced the addition of several key clients, including American Greetings, Bloomingdales, Camping World, Saks Fifth Avenue and Virgin Mobile USA to its already impressive client roster. Organizations seeking to increase the sophistication of their marketing programs are tapping CheetahMail to help advance their email programs through highly relevant and response driven customer communications.

While CheetahMail’s vertically diverse clientele consists of the world’s most recognizable brands in the US and abroad, CheetahMail continues to maintain a strong foothold among the retail community. According to the latest study by Internet Retailer Top 500 Guide to Retail Websites, CheetahMail serves 25 per cent of the top 100 retailers which is almost double the number for the next leading email service provider. The rankings are based on online revenues and number of hits to a website over the past 12 months. Appearing in the Top 500 are newly added CheetahMail clients: American Greetings (ranked 132nd), Bloomingdale’s (ranked 29th), Camping World (ranked 271st) and Saks Fifth Avenue (ranked 54th).

“The landscape has shifted and consumers are demanding more relevant and highly targeted communications from the brands they know and trust,” said Matthew Seeley, president of CheetahMail. “The addition of so many marquee clients reflects our commitment to providing them with a 360 degree view of their customers through a seamless integration of various data sources. By meeting our clients’ growing needs for added sophistication and campaign relevance, our clients are able to achieve the results and responses they want.

“We have always heard exciting things about CheetahMail. Before switching providers we had to ensure that deliverability was not going to be a problem,” said Neal Scott, director of marketing at Camping World. “After an exhaustive review process CheetahMail was the clear leader. Their expertise in deliverability and deep reporting capabilities in addition to their focus on customer relevance made it an easy choice for us.

“Since switching to CheetahMail from our previous provider, our mailing results have exceeded our expectations,” said Sally Babcock, senior vice president at American Greetings Interactive. “We are thrilled with the early results and very pleased with how the migration was handled. CheetahMail’s account team was extremely professional and flawlessly executed on the implementation timeline. We are looking forward to working with CheetahMail on our email strategy in the coming months.”

For more information on this year’s Internet Retailer Top 500, please visit: This year’s list was based on online retail sales volume throughout 2005.

About CheetahMail

CheetahMail, an Experian company, is the trusted global service provider of online marketing solutions for Fortune 1000 enterprises, specializing in email marketing, web analytics and database marketing. CheetahMail provides clients with the ability to collect, integrate, manage, analyze and automate web and email marketing campaigns to build data-driven, relevant relationships with their customers. CheetahMail offers a broad range of client services including best practices consulting, creative design, program management, strategic analytics and technical consulting. Servicing over 350 world class organizations, CheetahMail’s clients include Borders Books, CompUSA, Discovery Communications, H&R Block, J.Jill, Sears and Wyndham Hotels. CheetahMail, a subsidiary of Experian (, was founded in 1998 and is headquartered in New York City with offices in Los Angeles, London, Dublin and Amsterdam. For more information, please visit or email