Experian Marketing Solutions, the world’s largest provider of targeted, multi-channel, information-based solutions, today announced the acquisition of Vente Inc., a leading supplier of online consumer research and permissioned targeting.
Vente gathers information from consumers through permission-based online survey platforms. This self-reported data includes in-depth demographic information as well as over 4,000 descriptive variables such as hobbies, interests, ailments and purchase intentions. Vente averages over one million completed surveys per month allowing marketers to spot consumption trends before they reach a tipping point. Vente’s database of over 28 million consumers, market intelligence, and market research programs provide marketers with the information they need to identify consumers, track brand perception, test new products and line extensions, and reduce both the time-to-field as well as the costs of ongoing research.
“We are very pleased to add Vente’s online survey capabilities to Experian’s Marketing Solutions business,” said Deborah Zuccarini, group president of Experian Marketing Solutions. “This new asset expands our capability to provide accurate and timely consumer feedback across geographic regions and consumer groups within days or hours. Further, it broadens our portfolio of consumer information and services to quickly supply marketers with insight so they can more effectively match marketing offers with the customers most receptive to their messages.”
“The combination of Vente and Experian Marketing Solutions allows us to link our respective consumer marketing capabilities to offer our clients a deeper level of customer insight,” said Stephanie Healy, chief executive officer of Vente. “We are delighted to be part of Experian’s industry-leading global capabilities and the integration of both companies’ consumer information and research capabilities is an ideal match for our clients.”
Founded in 1999, Omaha, Nebraska-based Vente has become one of the world’s leading online consumer data and intelligence gathering firms. The acquisition is consistent with Experian’s global strategy of acquiring complementary businesses that provide new products, new data or entry into new vertical or regional markets, while leveraging the core assets of Experian.
Experian is the global leader in providing value-added information solutions to organizations and consumers. It has an unrivaled understanding of individuals, markets and economies around the world.
Experian provides information, analytics, decision-making solutions and processing services. It assists organizations in understanding their markets and customers and helps them find, develop and manage profitable customer relationships to make their businesses more profitable.
Experian promotes greater financial health among consumers by enabling them to understand, manage and protect their personal information and helping them control financial aspects of key life events.
Experian works with more than 50,000 clients across diverse industries, including financial services, telecommunications, health care, insurance, retail and catalogue, automotive, manufacturing, leisure, utilities, e-commerce, property and government. A subsidiary of GUS plc with headquarters in Nottingham, UK, and Costa Mesa, Calif., Experian’s 12,000 people in 28 countries support clients in more than 60 countries. Annual sales exceed $2.5 billion.
For more information, visit the company’s website at www.experian.com.
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