Experian set to meet demand for its direct marketing solutions in Ireland.

Experian®, the global information solutions company, today announced it has acquired Ireland Direct Communications, one of Ireland’s leading direct mail and data specialists. The acquisition further strengthens Experian’s international presence and will meet the demand for its direct marketing solutions from international clients and Irish businesses.

Based in Dublin and founded in 1998, Ireland Direct Communications will operate as Experian’s Marketing Services division in Ireland. With a client base consisting of blue-chip organisations, Ireland Direct Communications has gained the reputation as Ireland’s premier provider of consumer data, lifestyle and demographic profiling services and database management solutions.

Led by Ireland Direct Communications’ co-founders, Lorcan Lynch and Chris Clifford, Experian’s new Marketing Services division in Ireland will introduce into the local market Experian’s award-winning direct marketing products and services to help organisations better target, acquire and retain customers.

Announcing the acquisition, David Coupe, Managing Director of Experian Marketing Services International, said:
“Direct marketing is fast emerging as the most effective method of attracting new customers in Ireland. Experian’s investment in the Irish market will raise the bar for direct marketing standards using local knowledge and its proven portfolio of products and services to help organisations identify and target the most receptive consumer audiences in the country.”

“There is strong demand for our direct marketing products and services in Ireland. In Ireland Direct Communications, we have acquired a business with a proven formula to deliver success first-class people, insight into the Irish market and an enviable client base.”

“The combination of these qualities and Experian’s reputation as a world-class provider of direct marketing solutions puts Experian in the best possible position to achieve the goal of becoming market leader in Ireland.”

Lorcan Lynch, who has been appointed Managing Director of Experian’s Marketing Services division in Ireland, added:
“Our objective is simple. To provide our clients with the best direct marketing solutions and expertise available and, as an Experian company, we have the people, resources and investment to make this happen. The Irish market will now have at its disposal for the first time the full array of Experian’s direct marketing solutions to identify the best prospects and use the optimal techniques to improve response rates through highly-targeted direct mail campaigns.”

Experian’s new Marketing Services division in Ireland joins the company’s other international Marketing Services operations in the UK, France, Germany, Spain, Italy and The Netherlands.

The acquisition is consistent with Experian’s global strategy of acquiring complementary businesses that provide new products, new data or entry into new vertical or regional markets, while leveraging the core assets of Experian.

For further press information, please contact:

Peter Brooker
Public Relations Director
Tel: +44 (115) 934 4548 / +44 (0) 7889 186012

About Experian

Experian is a global leader in providing information solutions to organisations and consumers. It helps organisations find, develop and manage profitable customer relationships by providing information, decision-making solutions and processing services. It empowers consumers to understand, manage and protect their personal information and assets. Experian works with more than 40,000 clients across diverse industries, including financial services, telecommunications, healthcare, insurance, retail and catalogue, automotive, manufacturing, leisure, utilities, property, e-commerce and government. Experian is a subsidiary of GUS plc and has headquarters in Nottingham, UK, and Costa Mesa, California. Its 13,000 people support clients in more than 60 countries. Annual sales exceed 1.3 billion.

For more information, visit the company’s website on www.experian.com.

The word ‘Experian’ is a registered trademark in the EU and other countries and is owned by Experian Ltd and/or its associated companies.