London, December 8, 2025 – Experian, the global data and technology company, has partnered with ZSL (Zoological Society of London), one of the UK’s most iconic conservation charities, to support its membership operations. By reducing administration time by over a month annually through improved data quality, the partnership is helping ZSL deliver faster, more seamless experiences for its community.
ZSL is the charity behind London Zoo and Whipsnade Zoo, which combined welcomes around two million visitors each year. As leading conservation zoos, their global impact is bolstered by a popular membership scheme. ZSL’s supporter contact team manages member renewals, alongside a range of other activities, including education bookings and donor communications, making accurate contact data essential. However, manual address entry was slowing processes down, leading to missed communications, and lost revenue opportunities.
To address these challenges, ZSL integrated Experian’s real-time Address Validation solution into its existing systems. The solution verifies, standardises and enriches every address at the point of entry.
Since implementation, ZSL’s membership team has saved over a month in admin time. Experian’s address search tool has also streamlined ticketing and sign-up processes by auto-completing partial postcodes or addresses. This means the tool speeds up data entry and reduces errors, eliminating over 311,000 keystrokes in just six months.
These improvements have contributed to measurable improvements, including consistent delivery of donor and promotional communications. ZSL is also now expanding the solution to include the sale of admission tickets to London and Whipsnade Zoos.
Mona Lota, Supporter Contact Manager at ZSL, said: “Experian’s address validation has made a real impact at ZSL, speeding up processes, improving data accuracy and saving staff time.
“It’s helped enhance customer communication and enabled a sustainable, long-term solution that supports our priority of delivering a great customer experience.”
Andrew Abraham, Global Managing Director, Data Quality at Experian, added: “Experian is proud to support ZSL in strengthening member and visitor relationships through accurate data management.
“Our technology reduces manual processes, enhances customer experience, and enables ZSL to deliver seamless, engaging interactions that drive long-term operational success. Crucially, by validating contact information, we help safeguard membership renewals and funding ensuring these vital revenue streams aren’t compromised by inaccurate data.”
For more information on Experian’s Address Validation solution, head here.
ENDS
Media contact:
Vicki Cook, Head of Corporate and B2B PR, Experian UK&I
Tel: +44 7977 798 173 / Email: vicki.cook@experian.com
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