Experian adds IntoZetta capabilities to help organisations take control of their data quality

Trusted data assets are the key to healthy business operations and better decision making. Combining IntoZetta into Experian’s Aperture Data Studio offers a single data quality and data governance solution that is fast-to-deploy, intuitive and cost-effective.

London, 20th September 2023: Experian has, today, announced that IntoZetta’s data governance capabilities will be integrated with Experian’s Aperture Data Studio, the company‘s flagship data quality platform.

The combination of market-leading data quality and data governance capabilities will allow clients to better find, track and manage their data while ensuring that it remains in line with business policies and standards. 

Data intelligence remains a top challenge for many organisations as they look to better utilise their data for a wide range of business practices. Finding, understanding, correcting, and trusting data are key factors why many organisations are investing in new data management technology. 

According to recent Experian research, 97% of businesses say they plan to make their data management programme more flexible and agile over the next 12 months. Improving customer experience was cited as the top priority, with businesses eager to use data to enable more customer centricity though better operational efficiency and better customer experience.

Poorly managed data creates a range of challenges for organisations of all sizes and sectors. While data can be inaccurate and incomplete for several reasons, such as human error or natural data decay, the adverse impact on operational efficiency, customer engagement, and business performance is the same.   

Trusted data is foundational for stronger customer relationships and risk mitigation. Furthermore, access to good quality data is essential in helping service providers meet one of the four core outcomes in the FCA’s Consumer Duty, namely ‘Customer Understanding’. However, it also informs the other outcomes – including optimising ‘Product Performance’, informing ‘Price and Value’, and improving the quality of your ‘Customer Support’.

Andrew Abraham, Managing Director, Experian Data Quality, said: 

“We are very excited to be bringing IntoZetta’s wealth of data governance expertise into Experian, alongside their capabilities in data cataloguing, data lineage and business rules.

By combining IntoZetta’s unique abilities with Aperture Data Studio it gives us an opportunity to deliver tailored data quality and data governance solutions to not only help our clients meet their business and industry requirements, but also tap into new growth sectors.​

We are aligned in our broader vision to deliver a solution that is scalable, business user-friendly and fast to deploy, driving rapid value for our clients and their customers.”

Dan Yarnold, Director & Founder, IntoZetta, said:

“This is the beginning of an exciting new chapter for IntoZetta.

The scale and capabilities that Experian has will enable us to jointly develop business-centric data solutions, that create customer value and solve data management issues for clients across a broad spectrum of industries.”



Media contact:

Nick Jones

Corporate Affairs Director, UK&I

07976 734702


About Experian

Experian is the world’s leading global information services company. During life’s big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organisations to prevent identity fraud and crime. 

We have 22,000 people operating across 32 countries and every day we’re investing in new technologies, talented people, and innovation to help all our clients maximize every opportunity. With corporate headquarters in Dublin, Ireland, we are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index.

Learn more at www.experianplc.com or visit our global content hub at our global news blog for the latest news and insights from the Group.