Costa Mesa, Calif., April 10, 2020 — In an effort to help essential organizations, such as government agencies, healthcare providers and non-governmental organizations, provide resources to those most in need during the COVID-19 pandemic, Experian has created At-Risk Audiences, which leverage its data assets to identify groups of individuals that are most likely to be impacted. These new privacy-compliant segments, offered free of charge, are designed to help these organizations find and communicate with at-risk populations, enabling them to deliver essential services as quickly as possible.
“With so many lives upended and millions across the country struggling to adapt to our new reality, if we can help even one person, we will be proud to have done so,” said Genevieve Juillard, Experian’s President of Targeting and Data Quality Services. “Experian has an unwavering commitment to help consumers and businesses during this time. We believe data and technology can help address some of the challenges facing our communities and society. The more easily essential organizations can identify those most in need, the more quickly they can be taken care of.”
Experian is also providing its clients free access to research insights around shifting consumer sentiment as a result of COVID-19. Based on permissioned consumer survey data, the dashboard is updated daily and representative of US consumers across all regions and demographics. It provides businesses a deeper understanding of how consumers are being impacted by the pandemic and how that is changing their behaviors across four key industries, including automotive, financial services, healthcare, and retail, as well as their media consumption habits.
The pandemic has and will impact various segments of the population differently—it will vary by age demographic, as well as region. Businesses can leverage the dashboard to gain insight into consumer sentiment across generations and regions to respond to shifts in consumer behavior as it changes. The more businesses can understand how consumers are dealing with the fallout of the outbreak, the better positioned they will be to communicate with them and serve their needs.
Some of the current insights include:
“It will be critical for all businesses to understand, in real-time, the challenges that consumers will continue to experience over the coming months,” said Juillard. “COVID-19 has created a fluid situation for many Americans, and the impact and priorities for individuals will shift over time. Our intention, as always, is to help businesses communicate with their customers effectively and address their most pressing needs.”
For more information on the consumer sentiment dashboard, visit www.experian.com/marketing-services/consumer-sentiment-dashboards.
Experian is the world’s leading global information services company. During life’s big moments — from buying a home or a car to sending a child to college to growing a business by connecting with new customers — we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organizations to prevent identity fraud and crime.
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