Independent Research includes Experian Marketing Services in Customer Life Cycle marketing report
Leading independent research firm cites Experian Marketing Services’ “clear vision and strong commitment toward data-driven, customer first marketing…”
New York, N.Y., Dec. 20, 2013 — Experian Marketing Services, a global provider of integrated consumer insight and targeting, data quality and cross-channel marketing, is among one of the vendors profiled by Forrester Research Inc. in a December, 2013 report, The Rise of the Customer Life-Cycle Marketing Systems. The report describes the critical role of technology in marketing execution today and how Customer Life Cycle marketing systems integrate marketing operations and “help marketers deliver a more coherent story to discrete groups of customers.”
Forrester states that Experian Marketing Services’ has built upon its sophisticated data foundation to support a more diverse marketing technology [suite]. In reference to Experian Marketing Services’ cross-channel marketing platform, the report states, “[Experian Marketing Services’] Marketing Sophistication Curve and internal performance metrics around customer utility reveal a clear vision and strong commitment toward data-driven, customer-first marketing...”
“Experian Marketing Services’ history, vision and product strategy have always been underpinned by data,” said Jeff Hassemer, senior vice president, global product management, Experian Marketing Services. “Our focus on data, as well as cross-channel marketing, provides us with a unique advantage to ensure our clients make intelligent interactions with their customers, each and every time. We believe that Forrester’s recent report recognizes the greater role data will play, and those platforms that enable marketers to leverage vast amounts of customer data effectively, at speed, will be the most equipped to interact and respond to the modern consumer.”
The December 2013 Forrester report by analyst Cory Munchbach, with David M. Cooperstein and Alexandra Hayes, is available now for download on Forrester’s Website.
For more information on Experian Marketing Services’ cross-channel marketing platform, please visit its Website.
Experian Marketing Services
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About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing. We help organizations around the world intelligently interact with today’s dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits.
For more information, please visit http://www.experian.com/marketingservices.
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2013 was US$4.7 billion. Experian employs approximately 17,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.