freecreditscore.com™ launches “Make a Better Commercial Than We Did” contest
Grand prize of $25,000, plus $2,000 in weekly prizes and more, at freecreditscore.com/contest
Costa Mesa, Calif., Feb. 19, 2013 — freecreditscore.com™ announced the launch of its “Make a Better Commercial Than We Did” contest, scheduled to run through March 28, 2013, with details located at www.freecreditscore.com/contest. The contest offers a $25,000 grand prize1, $2,000 in weekly prizes2 and some less “conventional” prizes — like a fax machine signed by rock ’n’ roll front man Bret Michaels3, who stars in one of the company’s current commercials.
The “Make a Better Commercial Than We Did” contest challenges entrants to create a video or suggest a concept for an original “mystery slider” ending to the current freecreditscore.com ad campaign, which promotes the Score Planner™, a patented, online and free financial tool for members and nonmembers. Commercials in the campaign feature a young couple seated on a couch, using the Score Planner “sliders” to simulate different credit-related scenarios. Eventually, the couple is confronted with a mystery slider that, when moved, produces unexpected results.
The contest’s top-judged video entry earns a grand prize of $25,000. Recognizing video production may not be for everyone, there’s also an option to suggest an ending in narrative form. Those entries will be judged weekly over the course of the contest, with a $2,000 prize awarded to the judges’ top pick, each week. In addition to a cash prize, the weekly winners of written submissions may have their ideas brought to life by Rhett and Link, creators of original videos garnering more than 5 million YouTube views. There are several ways to submit a suggestion, including an online form, email, Tweet and text message, as well as voice mail, fax and U.S. mail. Depending on the method of entry, participants are eligible for additional unique prizes, reflective of the commercials’ quirky mystery slider endings. Examples include the Bret Michaels inscribed fax machine and a porcelain poodle. Complete explanations regarding the different methods of entry are at www.freecreditscore.com/contest.
“Since our Score Planner ads launched at the end of December, we’ve seen a good amount of buzz in social media,” said Ken Chaplin, senior vice president of marketing for freecreditscore.com. “Many people took up the theme of the mystery slider in conversations and remarked what their own mystery sliders would do. We figured that was a great contest waiting to happen.”
freecreditscore.com’s “Make a Better Commercial Than We Did” Contest Rules and Guidelines
No purchase necessary. Void where prohibited. Contest sponsored by ConsumerInfo.com, Inc., an Experian Company. Open to legal U.S. residents 18 & older. Contest Ends 3/28/2013. One (1) $25,000 prize awarded for top scored video entry, based on skill. Other prizes for video and non-video entries based on skill. For Official Rules, visit www.freecreditscore.com/contest.
1One (1) $25,000 prize award requires eligibility, judged on creativity and originality, entertainment value and relevance to commercial2 Six (6) $2,000 “suggest” (non-video) weekly prizes require eligibility, judged on creativity and originality, entertainment value and relevance to commercial; Six (6) $2,000 “create” (video) weekly prizes are also available and require eligibility, judged on creativity and originality, entertainment value and relevance to commercial3 The fax machine is one of six (6) “Amazingly Amazing” prizes that require eligibility and are judged only on entertainment value. Complete Rules and Regulations available at www.freecreditscore.com/contest.
Contacts:
Corie Jackson
Edelman PR
1 323 202 1075 (office)
1 818 259 0631 (cell)
Corie.Jackson@edelman.com
Becky Frost
freecreditscore.com
1 949 202 7296 (cell)
becky.frost@experianinteractive.com
About freecreditscore.com
freecreditscore.com is part of a family of online consumer credit reporting sites belonging to ConsumerInfo.com, Inc., an Experian company. ConsumerInfo.com, Inc. was founded in 1995 to give consumers quick, easy and inexpensive access to their credit profile. It is now the leading provider of online consumer credit reports, credit scores, credit monitoring and other credit-related information. ConsumerInfo.com, Inc. provides credit monitoring to its more than 3.1 million members and has delivered more than 20 million credit reports on the Web. As part of the Experian family, it continues to grow its membership base and develop innovative products to help consumers better understand and manage their credit.
About Experian
Experian® is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.