Experian Announces Availability of its PowerCurve™ Decision Management Software in Asia

PowerCurve helps organisations drive growth by bringing greater agility, flexibility, control and insight into their decision-making process

Experian Announces Availability of its PowerCurve™ Decision Management Software in Asia
PowerCurve helps organisations drive growth by bringing greater agility, flexibility, control and insight into their decision-making process

Kuala Lumpur, March 1, 2013 — Experian® today announced the regional availability of PowerCurve™, its new decision management software portfolio, which helps organisations to manage and grow their business by improving the way they use information to make and execute decisions about their customers.

“Around the world, organisations are looking for the best ways to achieve profitable growth,” said Jeff Price, Managing Director of Decision Analytics, Experian Asia Pacific. “The stakes for every customer decision are increasing. Organisations are faced with more data, more competition, greater regulatory pressures and higher consumer expectations. The key to profitable growth will be their ability to leverage innovative software like PowerCurve to make accurate, analytics-based decisions quickly, efficiently and repeatedly as they acquire, manage and grow their customer relationships.”

PowerCurve builds on the more than 30 years of experience that Experian Decision Analytics has in providing organisations across the globe with expert decisioning solutions. It is equipped with some of the most advanced decision analytics capabilities in the market today.

“The decision to kick off the Asian launch of PowerCurve in Malaysia came naturally as the country has been home to Experian’s Global Development Centre since 2008. Experian’s Global Development Centre has long maintained a strong reputation in the marketplace featuring state-of-the-art facilities that attract the very best technology talent, analysts and quality assurance professionals,” said Price. “PowerCurve is developed at this Centre of Excellence by unifying global and regional expertise, which provides new levels of flexibility, insight, control and agility for clients around the world.”

Committed to clients’ success
“We created PowerCurve in response to growing market demands for truly agile decisioning software that fully integrates the power and intelligence of advanced analytics,” said Paul Smith, Head of Product Management for Experian Decision Analytics in Asia Pacific. “PowerCurve strengthens our leadership position in the market and demonstrates a commitment to our clients to optimise decision making throughout the Customer Life Cycle, while giving them the ability to quickly adapt to dynamic business and regulatory environments.”

“The clients that have tested and used the software, including several international financial institutions, see tremendous value in PowerCurve’s ease of use to validate, monitor and improve decision strategies,” said Smith. “Companies that integrate PowerCurve quickly realise how it becomes the backbone of their organisation’s ability to drive better decision making, improve efficiency and generate profitable growth. The software does this by empowering business users to make and monitor decisions that result in both loyal customers and improved profits.”

Advanced strategy and customer management
As a flexible decision management technology platform, PowerCurve offers a unified set of component-based software products that make the process of creating, implementing and improving customer decisions simpler, more efficient and more user-friendly. The first two PowerCurve software products — PowerCurve Strategy Management and PowerCurve Customer Management — are available today, and PowerCurve Originations will be available later this year.

PowerCurve Strategy Management — enables organisations to quickly and easily develop and deliver customer acquisition, portfolio and debt management decisions. It does this by giving business users the ability to easily design, test, execute and continuously improve decision strategies. The software makes it almost effortless for users to harness the power of data and transform it, using advanced analytics, into knowledge of the potential revenue and risk associated with each and every customer interaction.

PowerCurve Customer Management — allows businesses to create highly profitable customer relationships by optimizing cross-sell and up-sell offers, improving loyalty and managing risk. The software accomplishes this by creating a comprehensive view of each customer relationship, across an organisation’s business and product lines, to more accurately quantify each customer’s potential lifetime value and drive actions to develop and nurture it.

Clients can choose to install the software within their own IT environments, integrating just the capabilities they need in order to effectively manage costs and leverage their existing software investments. Alternatively, PowerCurve can support delivery of Experian’s analytics and decisions in a secure, hosted environment within the Experian firewall at one of its state-of-the-art data centres around the world.

For additional information about PowerCurve, visit


About Experian Decision Analytics
Experian Decision Analytics enables organizations to make analytics-based customer decisions that support their strategic goals, so they can achieve and sustain significant growth and profitability. Through our unique combination of consumer and business information, analytics, decisions, and execution, we help clients to optimize customer value and actively manage it over time.
We collaborate closely with clients to identify what matters most about their business and customers, then create and implement analytic-based decisions to manage their strategies. Experian Decision Analytics enables organizations to realize increased revenue, controlled risk, and enhanced operational efficiency, and superior compliance for competitive advantage.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
For more information, visit