Experian Marketing Services Reports Google Share of Searches at 65 Percent in May 2012

Experian Marketing Services reports Google share of searches at 65 percent in May 2012
Hitwise data shows Bing-powered share of searches up 5 percent versus May 2011

New York, N.Y., June 28, 2012 — Experian Marketing Services’ Hitwise® announced today that Google accounted for 65.02 percent of all U.S. searches conducted in the four weeks ending June 2, 2012. The combined Bing-powered search comprised 28.12 percent of searches for the month, with Yahoo! Search and Bing receiving 14.95 percent and 13.17 percent, respectively. The remaining 65 search engines1  in the Hitwise Search Engine Analysis report accounted for 6.86 percent of U.S. searches.

Shorter search queries increase 1 percent in May 2012
Shorter search queries — one to four words — increased 1 percent from April 2012 to May 2012. One-word searches comprised the majority of searches, too, amounting to 29.93 percent of all queries. One-word search queries have increased 19 percent from May 2011 to May 2012. Longer search queries — those averaging five to eight words or more — decreased 4 percent from April 2012 to May 2012.

“As automated search features have rolled out across the major search engines, we can expect to see one-word searches continue to increase as they have over the past year,” said Simon Bradstock, general manager of Experian Hitwise. “The long tail is not going away, rather just becoming more intensified within the shorter queries, and in turn marketers need to focus more on how consumers start their searches.”

Matt Tatham
Experian Hitwise Public Relations
1 212 380 2939

About Experian Hitwise
Experian Hitwise helps digital marketers to reach, acquire and retain profitable customer segments by providing daily, online consumer behavior, search marketing and competitive insights. Our clients rely on Hitwise products and services to improve the effectiveness of search, display, affiliate, email and social marketing campaigns.

With the world’s largest sample of Internet users combined with unique offline lifestyle and life stage information, our expert analysts help companies build and optimize their online marketing campaigns for improved multichannel success. Experian Hitwise has more than 1,500 clients across industry sectors, including retail, travel, financial services, advertising, media, technology and pharmaceuticals.

Experian Hitwise (FTS:EXPN) operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil. More information about Experian Hitwise is available at http://www.experian.com/hitwise/. For up-to-date analysis of online trends, please visit the Hitwise Blog at http://www.experian.com/blogs/hitwise/ and the Hitwise Data Center at http://www.experian.com/hitwise/online-trends.html.

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed customer data and insight, digital-marketing technologies and data management services into multiple regions around the globe. By helping marketers more effectively target and engage their best customers with meaningful communications across both traditional and digital media, Experian Marketing Services enables organizations to encourage brand advocacy while creating measurable return on marketing investment. For more information, please visit http://www.experian.com/marketingservices.

About Experian
Experian® is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

1This does not include Google, Yahoo! Search and Bing