Experian Marketing Services Hosts the Industry’s Most Progressive Marketers for 2012 Digital Summit Event

Experian Marketing Services hosts the industry’s most progressive marketers for 2012 Digital Summit event
Digital Summit to feature cross-channel tracks that will empower marketers with the tools and insight needed to build meaningful customer relationships

New York, N.Y., July 12, 2012 — Experian Marketing Services’ CheetahMail® will hold its sixth-annual Digital Summit, July 25–27, 2012, at the Venetian Hotel in Las Vegas. The premier digital-marketing client-focused event, with the theme “Customer Obsession: Empowering Meaningful Relationships,” will feature three days of highly engaging and inspiring learning sessions. The 2012 Digital Summit helps to provide marketers with insights needed to keep their customers at the center of everything they do to encourage brand advocacy and profitable relationships.

Featured speakers include New York Times best-selling authors Jonah Lehrer and Charles Duhigg; Victor Nichols, CEO, Experian North America; Forrester Research analysts Shar VanBoskirk and Rob Brosnan, with panelists such as pro-football legend and TV personality Michael Strahan; as well as industry thought leaders from more than 30 marquee brands. Additional Digital Summit highlights include:

• “Defining Customer Obsession” — opening session presented by Matt Seeley, president of Experian Marketing Services, and Robert Brosnan, senior analyst at Forrester Research
• CMO stories, game changer panels and fireside chats
• “Getting Past Like into Love: Key Digital Trends for the Year Ahead”
• A diagnostic on the new American consumer
• More than 23 groundbreaking and progressive breakout sessions

“The need for more targeted and integrated marketing programs is paramount to marketers today. Interaction with consumers across multiple channels is one of the biggest challenges and one of our greatest opportunities,” said Ashley Johnston, vice president of marketing at Experian Marketing Services. “Our overarching goal with the Digital Summit is to present actionable, groundbreaking strategies, important trends, compelling case studies, and engaging networking events intended to inspire and empower our clients to be more customer-obsessed. We’re confident marketers will leave the Digital Summit with new ideas and proven methodologies to better engage their customers across all appropriate channels with more relevant, meaningful and coordinated conversations.”

Attendees will learn from marketing experts about the latest trends in digital marketing across email, mobile, social, search and display. In addition, content will delve deeper into understanding the new American consumer and the latest in cross-channel marketing and response attribution.

Event sponsors include Movable Ink, Certona, Adobe, Bazaarvoice, SimpleFeed, Return Path, MyBuys, Smarter Remarketer, RevTrax, Pontiflex and Shoutlet. Space is limited and on a first-come, first-serve basis.

Visit http://www.2012digitalsummit.com today to learn more and to register.

Matt Tatham
Experian Public Relations
1 212 380 2939

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed customer data and insight, digital-marketing technologies and data management services into multiple regions around the globe. By helping marketers more effectively target and engage their best customers with meaningful communications across both traditional and digital media, Experian Marketing Services enables organizations to encourage brand advocacy while creating measurable return on marketing investment. For more information, please visit http://www.experian.com/marketingservices.

About Experian CheetahMail
Experian CheetahMail is the trusted service provider of integrated email, mobile, social and display marketing for top enterprises worldwide. With the industry’s largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world’s most recognizable brands, Experian CheetahMail’s globally diverse client base includes Carnival Cruise Lines, Chicos, Neiman Marcus and Wyndham Hotels. Experian CheetahMail, a business unit of Experian (FTSE:EXPN), was founded in 1998 and is headquartered in New York City, with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona, Sydney, Auckland, Singapore, Hong Kong, India, Madrid, Beijing, Melbourne and Brazil. For more information, please visit http://www.experian.com/cheetahmail  or email info@cheetahmail.com.

About Experian
Experian® is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.