Acquisition of Conversen Inc.

Experian, the global information services company, announces that it has acquired Conversen Inc., a provider of multi-channel campaign management software in North America.

Founded in 2006, Conversen has developed a single platform that helps marketers plan, execute, optimise and manage their campaigns in real-time and across multiple communication channels, including email, mobile, social, web and print media.

This acquisition provides Experian with a next- generation, multi-channel platform that is highly complementary to its existing email, social, display and off-line point solutions. It is a further step in Experian’s strategy to become the global leader in digital marketing services and will form part of Experian’s Marketing Services activities.

At 31 December 2011, Conversen reported gross assets of US$1m. Conversen has been acquired from its founding shareholders, employees and a private investor. The acquisition will be funded from Experian’s existing cash resources.


Nadia Ridout-Jamieson Director of Investor Relations +44 (0)20 3042 4215
James Russell Communications Director, UK&I and EMEA
RLM Finsbury
Rollo Head +44 (0)20 7251 3801
Don Hunter

About Experian

Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

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