Enterprise brands select Experian CheetahMail for data-driven email marketing
Experian Marketing Services’ CheetahMail continues to add renowned
brands to its marquee client list, including dELiA*s, Simple Truths and
more
New York, N.Y., May 24, 2011 — Experian CheetahMail,
the leading global technology services provider focusing on the
integration of email, social media, mobile and display marketing, today
announced the addition of industry-renowned brand leaders — including
dELiA*s (NADAQ: DLIA), Simple Truths and Weforia, the group buying
community from Yellowbook.com — to its client roster.
By leveraging Experian CheetahMail’s feature-rich and innovative email
technology, robust digital toolkit including mobile and social media
functionality, and dedicated client services, these brands aim to drive
greater customer engagement and return on investment through
better-performing digital programs.
While email’s role in the marketing ecosystem continues to strengthen and take center stage, large brands using internal systems or other providers are selecting Experian CheetahMail as their dedicated email partner. Access to comprehensive reporting, automated messaging triggers, superior deliverability and strategic support are just a few of the drivers pushing top brands to work with Experian CheetahMail.
“When we made the decision to move our email marketing from in-house, we made sure to choose a provider that we believe could yield strong ROI for our business,” said Walter Killough, chief executive officer for dELiA*s. ”They demonstrated an actionable understanding of our business and identified immediate opportunities for growth.”
“It’s exciting to watch brands today use email to enable conversations
and transactions both online and offline. Also, the fact that they are
putting their trust in us will help them drive their business and
maximize their ROI,” said Rachel Bergman, general manager and senior
vice president, Experian CheetahMail. “We are thrilled to welcome such
notable brands to the Experian Marketing Services family.”
About Experian CheetahMail
Experian® CheetahMail® is
the trusted service provider of email marketing and customer
intelligence technologies for top enterprises worldwide. With the
industry’s largest client services teams, feature-rich email technology
and a broad range of data management options, Experian CheetahMail
enables clients to build data-driven, relevant relationships with their
customers. Servicing the world’s most recognizable brands, Experian
CheetahMail’s globally diverse client base includes 1800Flowers,
Barclays, Borders Books, Discovery Communications, KLM, Neiman Marcus
and Wyndham Hotels. Experian CheetahMail, a business unit of Experian
(LSE:EXPN), was founded in 1998 and is headquartered in New York City,
with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam,
Paris, Barcelona, Sydney, Auckland, Singapore, Hong Kong, Madrid,
Beijing and Melbourne. For more information, please email info@cheetahmail.com.
About Experian Marketing Services
Experian
Marketing Services delivers best-in-breed data, analytics and platforms
into multiple regions around the globe. It is focused on helping
marketers more effectively target and engage their best customers
through email, digital advertising, customer data management, customer
and competitive insight, data enrichment and list rental, modeling and
analytics, and strategic consulting. Through these capabilities,
Experian Marketing Services enables organizations to encourage brand
advocacy, create measurable return on investment and significantly
improve the lifetime value of their customers.