Experian makes it even easier for Birmingham’s SMEs to find new customers
· New B2B Prospector for SMEs provides fresh, targeted data to help firms establish new customer relationships
· New users in Birmingham receive 100 free leads
Nottingham, 23 June 2011 — Data from the new and improved version of Experian’s B2B Prospector for SMEs service reveals that there are 11.8 per cent fewer business in Birmingham today than there were a year ago, highlighting the need for firms to have access to the most up-to-date business information. Launched today, Experian’s easy-to-use online service helps start-up, small and medium sized UK businesses to quickly and simply find new and profitable customer relationship right across the UK.
To coincide with the latest version of B2B Prospector for SMEs, Experian’s is offering businesses in Birmingham free access to 100 free leads through the popular service to help them drum up new business.
Available 24/7 at www.B2BProspector.co.uk, the service has been designed to enable firms to build their own new business lists and download targeted business data easily and immediately. There is no minimum order, making the service even more accessible for the very smallest of companies.
This latest data on Birmingham’s business population emphasises the need for companies in the area to step up their search for new and profitable customers. With 40 per cent of business information changing annually, it is vital for these companies to keep their new business lists regularly updated and ensure that they are targeting relevant customers with their latest goods and services.
Experian’s B2B Prospector for SMEs gives business in Birmingham access to:
· 5.1 million business records
· 2 million decision makers
· Small office/home office (SoHo) data
· 150 different selection criteria
· More than 10 data sources
· Demographic and financial data.
Simon Streat, Managing Director of Experian’s UK SME business, said: “Finding customers is always a major challenge for SMEs – particularly new start-ups. Businesses move to new locations or merge with rivals, decision makers change roles or join new firms and some firms even cease trading.
“SMEs that fail to keep up with this pace of change risk wasting significant time and resources chasing down unprofitable or inaccurate leads.
“Our enhanced online service is designed to help firms make smarter decisions about the prospects they are targeting. These businesses don’t have fallback funds if their customers let them down. We’re looking to help SMEs target only the right customers for them, so that they can establish profitable, long-term relationships that provide a platform on which to develop and grow.”
Specialist plant grower JustMust Perennials sells direct to nurseries and garden centres throughout the UK and Europe. The company is reliant on high quality sales leads and uses B2B Prospector for SMEs to optimise its budget by only targeting the most relevant businesses with its direct marketing campaigns.
Jayne Grove, owner of JustMust Perennials, said: “We chose Experian data because it offered the right combination of quality and price. We were able to look at a sample of the list on the website and check that it was what we wanted. It was exactly what we were looking for.
“We got 90 or so new customers out of the data. That was way beyond our expectations, because normally we only get around 20 or 30. For us, this meant a strong end to a year that, due to the bad weather and the equally bad financial climate, had proved extremely challenging. It gave us a major financial boost.”
For more information, visit http://www.experianplc.com.
Ms Serj Heera
0115 992 2773/07837 652169
Fleur Wylie or Tom Kirkham
020 7260 2700
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com .