Experian Marketing Services to address how marketers can best understand customers through data management services during National Center for Database Marketing Conference   
Experian’s data management expert Dave Duszynski discusses how to effectively outsource a marketing database at NCDM 2010  

Schaumburg, Ill., Dec. 13, 2010 — Experian Marketing Services (EMS), a leading provider of data, analytics and marketing technologies that helps organizations target and engage their customers more effectively, today announced that Dave Duszynski, director of Sales Support and Client Relations for Experian Marketing Services, will be speaking at the National Center for Database Marketing Conference. NCDM 2010, The Conference for Engaging Customers Using Data & Technology, will take place Dec. 13–15 at the Marriott Doral Golf Resort and Spa in Miami, Fla.

On Wednesday, Dec. 15, at 8 a.m. Eastern time, Duszynski will discuss Outsourcing Your Marketing Database: Critical Questions You Must First Ask Yourself, lending his industry-leading expertise to marketers looking to optimize long-term plans.

“Reaching consumers across all media with messages that are targeted and highly personal is becoming increasingly difficult,” said Duszynski. “Accomplishing this requires truly leveraging ‘customer intelligence’ and working with a partner that can effectively manage and analyze multichannel customer data. Finding the right partner requires companies to first look internally at what they want to achieve and ask some hard questions. Once you know what you’re looking for, then you understand how to begin the external search to find the company that will be the best fit.”

Experian Data Management Services, part of EMS, recently partnered with Alterian, a leading customer engagement technology provider, to deliver an innovative product that integrates data from multiple channels into a Customer Intelligence Platform, enabling marketers to better predict and understand consumer behaviors, purchase drivers and channel preferences. Experian® provides today’s leading brands with customer insight through a unique combination of industry-leading expertise and a strong legacy in data enhancement services.

Data management and direct-mail marketing experts will be available during show hours to answer attendee questions at the Experian Marketing Services booth on the exhibit floor in Space #208.

For more information, visit experianmarketingservices.com.

Contact:
Jennifer Marshall
Experian Public Relations
1 224 698 8798
jennifer.marshall@experian.com

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

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