Experian Marketing Services Helps Electronic Arts, Please Mum And Western Union Understand And Reach Customers Through Sophisticated Email Technology

Experian CheetahMail powers technologically advanced email marketing campaigns for more enterprise brands worldwide

New York, N.Y., May 4, 2010 — Experian Marketing Services, a global marketing leader and provider of email marketing and customer intelligence technologies, today announced the addition of Electronic Arts, Please Mum and Western Union to its extensive client roster. Universally, Experian CheetahMail's advanced data-driven technology played an essential role in the brands' decision to partner with Experian Marketing Services.

Today's marketers are seeking more strategic insight and technology that can efficiently drive relevant and impactful email marketing in conjunction with their larger multichannel strategy. With technical capabilities for driving initiatives, such as triggered welcome messages, social network integration, abandoned cart reminders, preference centers and purchase reminders, Experian CheetahMail has the optimal tool set that enables its clients to deliver emails that engage their customers on the most individualized level. Many organizations worldwide also look to Experian CheetahMail's advanced reporting capabilities and innovative data management technology to drive business decisions while gaining a deep understanding of their customers.

“Experian understands the digital arena and helps us effectively harness email to drive our social media efforts in tandem with our ongoing communication activities,” said Robert Slinn, senior director of marketing for Electronic Arts.  “Experian Marketing Services' technology, coupled with its dedicated account management team and strategic expertise, has been instrumental in helping us achieve our marketing objectives in a more strategic fashion.”

“We were looking for an email service provider that could exceed our expectations in reporting, list hygiene, database growth and global account support," said Lisa Repp, marketing manager for Western Union.  “Experian CheetahMail's email marketing platform had just what we needed in order to adapt to trends in the industry and efficiently execute highly engaging and interactive email campaigns with ease, no matter how large or complex.”

Experian Marketing Services provides its clients with an array of solutions that directly leverage a wealth of data and technological capabilities. As email becomes an even more essential component to any brand's marketing mix, businesses from all industries are looking to Experian CheetahMail for engaging email marketing programs that cater to customers' individual personalities, demographics and behaviors.

“We are honored to welcome clients such as Electronic Arts, Please Mum and Western Union to the Experian Marketing Services family,” said Matt Seeley, president of Experian Marketing Services' Platforms Division. “We look forward to continuing to advance their email campaigns and help them achieve increasing results across their entire marketing mix.”

Erin Geoghegan
Experian Marketing Services
1 212 844 7558 Telephone
erin.geoghegan@experian.com Email

About Experian CheetahMail
Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry's largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world's most recognizable brands, Experian CheetahMail's globally diverse client base includes 1800Flowers, Barclays, Borders Books, Discovery Communications, KLM, Neiman Marcus and Wyndham Hotels. Experian CheetahMail, a business unit of Experian (LSE:EXPN), was founded in 1998 and is headquartered in New York City, with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona, Sydney, Auckland, Singapore, Hong Kong, Beijing and Melbourne. For more information, please visit http://www.cheetahmail.com or email info@cheetahmail.com.

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.