British Red Cross extends email marketing relationship with Experian CheetahMail

British Red Cross extends email marketing relationship with Experian CheetahMail

Nottingham, 18 January 2010 — British Red Cross has renewed its email marketing partnership with Experian CheetahMail, having built a strong working relationship over the past two years.

British Red Cross will continue to use Experian CheetahMail’s platform, plus strategic and creative expertise, to maximise returns from its digital fundraising campaigns. New initiatives include triggered welcome emails and new creative templates for fundraising campaigns, such as this year’s ducks and cows appeal, featured at or

Experian CheetahMail will also work with British Red Cross to improve the deliverability of its campaigns; using techniques such as the validation of email addresses to reduce bounce rates from data captured out in the field and the implementation of a private IP network.

Sarah Webb, Digital Fundraising Manager at British Red Cross, commented: “Working with Experian CheetahMail has facilitated substantial growth in our email marketing communications programme. When disasters such as the Chinese earthquake or Myanmar Cyclone (2008) occur, it is vital that we start fundraising online as soon as possible. With strategic and creative input from Experian CheetahMail, we are now able to execute email appeals within a few hours and have consequently been able to generate record levels of income via email. Using a test matrix provided by Experian CheetahMail, we have also seen the open rates of our welcome programme emails increase by 10 per cent.”

Steve Lomax, Managing Director of Experian CheetahMail EMEA, added: “British Red Cross is a pleasure to work with. The team is very forward thinking and is constantly looking to push the boundaries with its email marketing. Their approach has enabled us to test new ideas and deploy some of the best practice techniques that we have been developing within our client services team. We look forward to building on the work we have done together to date; ensuring that email continues to drive fundraising at the British Red Cross.”

Stephanie Dobson
Experian Public Relations
0115 9922515

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

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Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2009 was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, Cal
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About Experian CheetahMail

Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry's largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world's most recognisable brands, Experian CheetahMail's globally diverse client base includes Barclays, 1-800-FLOWERS, KLM, Neiman Marcus and Wyndham Hotels.

Experian CheetahMail, a business unit of Experian Group Ltd. (LSE:EXPN), was founded in 1998 and is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona,
Düsseldorf, Sydney, Melbourne, Auckland, Singapore, Hong Kong, Beijing, and Johannesburg. For more information, please email

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