Experian Helps Marketers Drive Revenue Using Analytics

Experian Helps Marketers Drive Revenue Using Analytics

Webinar hosted by Experian Marketing Services shows marketers how to uncover the hidden potential of their existing customer base

Schaumburg, Ill., June 23, 2009 — Creating and maintaining valuable customer relationships is more complicated than ever. Consumers have greater control over their communications requiring marketers to develop a contact strategy that can only be successful by thoroughly understanding what drives customers.

Experian® is hosting a Webinar that highlights how data –driven decision making helps marketers identify the attributes of their most valuable customers. The Webinar will be held Thursday, June 25, at 2 p.m. Eastern time. To register, visit http://www.bulldogsolutions.net/ExperianMIS/EXI06252009/frmRegistration.aspx?bdls=19653.

Attendees will:

• Learn how to leverage existing customer data enabling you to create the right strategy and tactics to improve customer loyalty, increase cross-selling and up-selling, drive more revenue from existing customers and reactivate lapsed buyers
• Gain firsthand knowledge about how leveraging customer analytics can help you understand your customers more completely, communicate with them as individuals and measure the impact of marketing across yours business.

About Experian
Experian® is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,000 people in 40 countries worldwide, supporting clients in more than 65 countries around the world. Total Group revenue for the year ended March 31, 2009, was $3.9 billion.

For more information, visit http://www.experianplc.com.

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners.

Contact:
Jennifer Marshall
Experian Public Relations
1 224 698 8798 Telephone
jennifer.marshall@experian.com Email