Contact:
Rachael Taylor
PR Manager, Experian
+44 (0) 207 819 5368 Tel
rachael.taylor@qas.com Email
EXPERIAN CHEETAHMAIL SELECTED TO REVAMP ITV’S EMAIL MARKETING PROGRAMME
London, UK, 29th October 2009 - ITV, the biggest commercial television network in the UK, has appointed Experian CheetahMail as its email marketing partner. Experian CheetahMail will optimise ITV’s permission-based email marketing campaigns and drive click throughs back to ITV.com, fuelling return traffic and advertising revenues.
The deal sees ITV moving to a more consolidated email marketing model, having previously used multiple suppliers. It will use Experian CheetahMail’s expertise to design, execute and manage highly creative email marketing campaigns and improve deliverability. In addition, Experian CheetahMail will also work with ITV to create a single customer view across its different business units for its email marketing programmes.
Oliver Fisher, CRM Manager at ITV, said: “At ITV we aim to provide the best experience for our users through relevant, entertaining content, while continuing to provide great value to our advertisers. Experian CheetahMail’s strategic guidance, industry expertise and proven technology will help us to meet these goals. In the short time since we began working with them, we have seen deliverability of our Coronation Street activity increase to 99.7 per cent, and by helping us develop email alerts we have seen open rates double and click through rates increase four-fold.”
Steve Lomax, Managing Director of Experian CheetahMail EMEA, said: “The media industry is highly competitive, particularly with the introduction of new digital technologies such as on demand and IPTV services. We have extensive experience working with some of the largest media and broadcast organisations, using data and analytics to drive highly relevant email campaigns. Our work with ITV will draw on techniques such as multi-stage welcome programmes, trigger alerts and new creative templates to help it engage with viewers and drive better returns from its email marketing investment.”
About Experian CheetahMail
Experian CheetahMail is the trusted service provider of online marketing solutions for top enterprises worldwide. Offering industry-leading email marketing and customer intelligence solutions, as well as providing a broad range of client services, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers.
Servicing the world’s most recognisable brands, Experian CheetahMail’s globally diverse client base includes Barclays, Borders Books, Discovery Communications, KLM, and Wyndham Hotels.
Experian CheetahMail, a business unit of Experian® plc (LSE:EXPN), was founded in 1998 and is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dublin, The Hague, Paris, Melbourne and Barcelona.
For more information, please visit http://www.cheetahmail.co.uk or email info@cheetahmail.co.uk.
About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2009 was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.