Experian® Applauds Latest U.S. District Court Decision in Suit against LifeLock as Win for Consumers

LifeLock motion for reconsideration dismissed; improper placement of fraud alerts constitutes unfair business practices; Experian committed to protecting consumers

Costa Mesa, Calif., Sept. 2, 2009 — Experian® today announced that a federal court in California denied a motion by LifeLock Inc. to reconsider the court’s prior ruling which found that LifeLock’s practice of setting 90-day fraud alerts for consumers with the three main credit bureaus is unlawful. Experian filed the lawsuit in 2008 alleging that LifeLock activities were contrary to certain provisions of the Fair Credit Reporting Act (FCRA). Experian has requested a permanent injunction, for which a decision is pending.
“Experian is pleased the court continues to recognize the unfair business practices of LifeLock which Experian believes has resulted in a false sense of security and unnecessary costs to consumers,” said Kerry Williams, Group President, Experian Credit Services and Decision Analytics. “Experian will continually seek to ensure that consumers understand their rights and opportunities regarding their credit histories and have access to a variety of services to help protect their personal information.”

The Experian group of companies has been safeguarding consumer credit data for decades and is a trusted provider of both free and fee-based services for consumers to protect and monitor their credit information and ensure their personal data is not compromised. More than 9 million consumers benefit from the companies’ credit monitoring services, which is the most widely used for data breach protection.

“Identity theft continues to be a threat to consumers,” said Williams. “We encourage consumers to take an active approach to their personal information and, as such, Experian companies offer the ability to place free fraud alerts, dispute issues and subscribe to services such as ProtectMyID.comTM.”

Credit reporting companies like Experian are uniquely positioned to protect the consumer’s credit information. Consumers have trusted ProtectMyID.com since it was introduced more than a year ago to safeguard their identities. ProtectMyID.com is an identity theft detection, protection and fraud resolution product used by consumers to prevent damages caused by identity theft. It monitors Experian, Equifax and TransUnion credit reports on a daily basis to see if key information has changed, if new data has been added to a member’s credit profile, or if personally identifiable information is detected that could indicate fraud or suspicious activity.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to manage their credit relationships and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil. 

For more information, visit http://www.experianplc.com.

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners.

Heather McLaughlin
Experian Public Relations
1 714 830 7756 Telephone
heather.mclaughlin@experian.com Email

# # #