Blockbuster Beats Netflix as the Preferred Business to Rent and Buy Movies

Blockbuster Beats Netflix as the Preferred Business to Rent and Buy Movies

A recent study by Experian Simmons took a closer look at moviegoers along with their movie-watching and renting habits and preferences

New York, N.Y., April 20, 2009 — The most famous and the largest maritime disaster — the sinking of the Titanic — took place on April 12, 1912. Since then, at least three movies and several television shows have been devoted to this event. 

One of these movies is the 1997 blockbuster Titanic. Even after more than a decade, Titanic still holds the box-office record with $1.8 billion in gross revenue. Such success raised the curiosity of Experian® SimmonsSM, leading to an examination of American moviegoers and their movie-watching and attendance characteristics.  

The review determined that Americans who see a movie after its opening weekend but during the first two weeks of its release are the consumers most likely to purchase and rent DVDs. These consumers prefer to rent (146 Index) and purchase (195 Index) DVDs from Blockbuster©. In addition, these moviegoers are more likely to purchase DVDs than rent them. 

The movie industry is as dependent on moviegoers as it is on talented actors. For a better understanding of these moviegoers, download the free report.

About Experian Simmons
As the oldest and most-respected authority on consumer behavior, Experian Simmons has been the Voice of the American Consumer™ for over 50 years. Experian Simmons’ studies have chronicled everything from the products consumers buy and the brands they use to their lifestyles, attitudes and media preferences. With more than 60,000 data variables across almost 500 consumer categories, Experian Simmons’ studies constitute a database of exceptional breadth and depth — providing actionable insights that help clients connect with their most valuable customers. 
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About Experian
Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Revenue for the year ended March 31, 2008, was $4 billion.

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Patricia Lao
Experian Simmons
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