Small Business Marketing Expert Denise Hopkins Helps B2B Marketers Increase ROI at Annual Warrillow Summit

Small Business Marketing Expert Denise Hopkins Helps B2B Marketers Increase ROI at Annual Warrillow Summit

Unique consumer demographic characteristics of the small business owner show significant differences between sole and multi-business owners.

Schaumburg, IL, May 7, 2008

News Facts

  • Denise Hopkins, small business marketing expert, will present unique characteristics of small business owners – sole business owners and multi-business owners—as compared to the national averages for consumers.
  • The total consumer and business view of the small business owner is critical to truly understanding and delivering customized and targeted offers they are most likely to respond to.  Looking solely at business data can limit a marketer’s ability to understand what will motivate the small business owner to do business with them.
  • Hopkins will provide practical ways attendees can put what they’ve learned into practice including tips on:
    • Finding new prospects in an overcrowded marketplace.
    • Gaining all the insight available through data and understanding the best ways to use it.
    • Using consumer behaviors and attitudes to further segment the SMB market to your best target and make your messaging relevant to their needs

”Until now, very little information about the small and multi-business owner existed from the consumer perspective,” said Denise Hopkins, vice president of marketing and product development for Experian Marketing Information Services. “We understand that consumers are more likely to respond to a marketing offer when it is relevant to their needs. After all, behind every business is an owner and that business owner is also a consumer. Changing the way you look at a small business owner before marketing to them sets a marketer up for greater success and ROI.”

Download The small business owner – an in-depth B2B marketing study of owners of multiple small businesses for more information:

About Warrillow
Warrillow is an advisory service for enterprise companies. Members are Fortune 500 companies looking for ways to target the small business market. They receive market research insight and sales and marketing advice for capitalizing on market opportunities.

About Experian
Experian® is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. For more information, visit

Jennifer Marshall
Experian Public Relations
1 224 698 8798 Telephone Email

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