Schaumburg, IL, May 7, 2008
”Until now, very little information about the small and multi-business owner existed from the consumer perspective,” said Denise Hopkins, vice president of marketing and product development for Experian Marketing Information Services. “We understand that consumers are more likely to respond to a marketing offer when it is relevant to their needs. After all, behind every business is an owner and that business owner is also a consumer. Changing the way you look at a small business owner before marketing to them sets a marketer up for greater success and ROI.”
Download The small business owner – an in-depth B2B marketing study of owners of multiple small businesses for more information: http://www.experianmarketingservices.com/marketing_resources.html.
Warrillow is an advisory service for enterprise companies. Members are Fortune 500 companies looking for ways to target the small business market. They receive market research insight and sales and marketing advice for capitalizing on market opportunities.
Experian® is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. For more information, visit www.experiangroup.com.
Experian Public Relations
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