Lack of confidence holding parents back from talking to their children about money. ‘Values, Money and Me’ provides free online lessons to help families develop their financial knowledge together. Resource recently awarded with PSHE Association ‘Quality Mark’.

UK, 20 April 2020: Experian’s free online teaching resource is available to help the nation’s parents and carers provide fun, financial education to young children, while home schooling due to COVID-19.

Values, Money and Me gives children aged 5-11 the opportunity to develop their financial knowledge and abilities, as well as their attitudes and values towards money, and can be easily incorporated into any at-home timetable.

Previous research from Experian revealed a glaring lack of confidence and knowledge amongst British parents when it came to teaching children about money matters. Despite the fact that 62% of parents recognised that they have the single biggest influence in shaping their children’s attitudes towards money from a young age, many lack confidence (52%) and knowledge (58%) to do this. 

Parents can use the free online resource to help children explore the sometimes complex, emotional and moral challenges that we all deal with in relation to money, through a wide range of engaging real-life situations.

The resource also includes a specific family learning programme. This has been designed to not only help parents provide valuable support to their children outside the classroom but also their own money skills. This is particularly important at a time when many families are reviewing their finances and looking for ways to help build financial resilience.

John Webb, Consumer Affairs Executive, at Experian UK&I, said: “With many parents and carers across the country having to play full-time teacher for the first time, often whilst still working from home, there is a need for easy-to-use, engaging and effective lesson plans and resources. Our research shows that 3 in 5 parents are concerned about their kids’ ability to manage money in the future, but many miss out on financial education in school. This extended period of home schooling is a good opportunity for parents to provide some valuable lessons on money management, whilst potentially developing their own financial capability too.”

Developed by Experian, working closely with young people and teachers over the last ten years, Values, Money and Me has recently been awarded a Quality Mark by PSHE Association.

From saving up for a pet, to supporting a school charity, through to understanding what their parents’ taxes pay for, Values, Money and Me brings to life for children the world of money and how it affects them and others – and how they can take responsibility for managing money. All sessions are based on real-life scenarios and interactive stories.

Available to all at www.valuesmoneyandme.co.uk, the resource is built around a series of children’s storybooks. Simple to use, it helps children explore a range key issues such as how to earn money, budgeting and saving, through a variety of activities and lessons.

 -ENDS-

Media Contact

Joe Green, PR Manager, Corporate & Business, Experian UK&I

Tel: 07812 737 768 / Email: joseph.green@experian.com

Weber Shandwick for Experian

Email: experian@webershandwick.com

About Experian

Experian is the world’s leading global information services company. During life’s big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organisations to prevent identity fraud and crime.

We have 17,200 people operating across 44 countries and every day we’re investing in new technologies, talented people and innovation to help all our clients maximise every opportunity. We are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index.

Learn more at www.experianplc.com or visit our global content hub at our global news blog for the latest news and insights from the Group.

 

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