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Focus on technology and client needs enables Experian to help brand marketers create innovative and complex marketing campaigns
New York, N.Y., March 09, 2017 — While many consumers receive information through a variety of channels, marketers still consider email the foundation of marketing communications and multichannel campaigns. With this in mind, Experian® helps brands leverage data to empower insight-driven marketing to enhance their customer communications across all channels, with a strong heritage in email. As such, for the fourth consecutive year, Experian was recognized as one of the top email service providers (ESPs) in The Relevancy Group’s recently released report, The Relevancy Ring — The ESP Buyer’s Guide 2017. The report evaluates ESPs based on product capabilities, services, customer satisfaction and innovation.
Experian was cited for its ability to help brand marketers leverage data and analytics to develop messages and programs that reach their customers on an individual level. The report states: “Experian Marketing Services are well prepared to deliver Everychannel, data-driven marketing and analytical solutions. … Marketers that seek a strategic partner to provide a blend of software and services to deliver complex campaigns should consider Experian.”
“As the report shows, 90 percent of marketers stated that it is either extremely important or important to work with a vendor that has its own internal services team instead of relying on services partners. They want a vendor that knows the product and their business — and can offer not only the software they need to elevate their marketing campaigns, but exceptional client service to help them make the most of their investment and strategize for the future,” said Jeffrey Wilks, Experian’s executive vice president and general manager of Cross-Channel Marketing. “Our client-driven approach, as well as our in-house talent, enable Experian to help brands achieve their marketing goals. Given our years of experience in email marketing, as well as our focus on clients and the needs of their business, we are in a unique position to help marketers use their data to drive messages that speak to their customers.”
Experian received high marks for its client services and support in the report: “Experian clients reported a heavy reliance on Experian tools and services to run their businesses and raved about their experiences with both. ... Customers trust Experian as ‘an excellent business partner, with impeccable customer service.’”
Additionally, the report includes The Relevancy Ring Client Satisfaction Awards, which are based on client feedback across a number of categories. Experian received multiple awards in the educational resources, usability, technical services and omnichannel marketing categories.
The Experian Marketing Suite is a cloud-based customer data management and cross-channel marketing platform that enables marketers to build a unified customer view and create personalized marketing interactions that further the relationship between a brand and its customers.
For more information, download a complimentary copy of The Relevancy Ring — The ESP Buyer’s Guide 2017.
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About The Relevancy Group
Led by tenured industry analyst and marketer David Daniels, The Relevancy Group (TRG) combines original and thought-provoking market research with unrivaled advisory services. Producing research on email, social, mobile, omnichannel and identity marketing; TRG research helps companies compete more effectively within the broader digital economy. TRG measures consumer and executive behaviors to develop strategies that optimize a return on marketing investments. All TRG Analysts have a minimum 15 years of experience in digital marketing. As a trusted advisor to leading organizations, TRG works with the largest vendors and brands as well as early stage companies where marketing and advertising intersects. TRG assists vendors in generating leads and developing a market presence. TRG produces dozens of surveys, research reports and webinars annually as well as publishes the digital magazine for marketers by marketers The Marketer Quarterly, subscribe for free at www.marketerquarterly.com
Experian is the world’s leading global information services company. During life’s big moments — from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers — we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organizations to prevent identity fraud and crime.
We have 17,000 people operating across 37 countries and every day we’re investing in new technologies, talented people and innovation to help all our clients maximize every opportunity. We are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index. Learn more at www.experianplc.com or visit our global content hub at our global news blog for the latest news and insights from the company.
Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
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