Schaumburg, Ill., Feb. 12, 2008 — In a study of households with at least one vehicle, Experian Automotive, a part of global information services company Experian, found that households with three or more cars are the single largest group among American car owners.
The United States is still very much in love with the automobile, with a national average of 2.28 vehicles per household. Experian Automotive found single- and two-vehicle households are almost neck and neck, at nearly 34 percent and 31 percent, respectively. However, households with three or more vehicles maintain the single largest category, at nearly 35 percent. The number of vehicles per household varies across states and regions, with Washington, D.C., having the highest single-car percentage (62.5 percent), and South Dakota the highest percentage of households with five or more vehicles (12.79 percent).
The study also found that as the number of vehicles per household increases, the types of vehicles shift. Households with only domestic vehicles come out on top among two-vehicle households, comprising nearly 40 percent of the category. When moving up to three- and four-vehicle households, Americans tend to prefer a blend of domestic and import vehicles, at 49.8 percent and 59.87 percent, respectively. Households having only new vehicles also lead the two-vehicle category, at 43.5 percent. Interestingly, as the number of vehicles increases, so does the blend between new and used vehicles, with 60 percent of three-vehicle households and more than 70 percent of four-vehicle households having a mix of the two.
Other interesting findings in the study include the following:
“It’s obvious that regardless of where they live or what they earn, Americans place a high value on owning vehicles and in having at least two in their garage,” said Scott Waldron, president of Experian Automotive. “Knowing the number of vehicles on the road, the kinds of vehicles they are and where they’re located is crucial to enabling dealers and manufacturers to market to consumers according to their vehicle needs and preferences.”
Experian Automotive provides the information and insight that drives decisions across the entire vehicle sales cycle, ranging from market and vehicle history reporting to credit and marketing services. Experian Automotive assists dealers, lenders, manufacturers and consumers in making sound business decisions in buying and selling vehicles by helping them understand their market, manage lending risks, find new customers and provide the information needed to feel confident about their purchases.
About Experian Automotive
Experian Automotive, a part of Experian, delivers information services to manufacturers, dealers, finance and insurance companies, and consumers. Experian® helps automotive clients increase customer loyalty, target and win new business, and make better lending and vehicle purchase decisions. Its National Vehicle Database, housing more than 500 million vehicles, along with Experian’s credit, consumer and business information assets, meets the industry’s growing demand for an integrated information source. Experian’s advanced decision support services help clients turn this information into improved business results. Experian technology supports several top automotive Web sites, including eBay Motors, CarsDirect.com, CarMax.com and NADAguides.com. For more information on Experian Automotive and its suite of services, visit our Web site at www.experianautomotive.com.
Contact:
Christopher Fielder
Experian Public Relations
1 224 698 8628
christopher.fielder@experian.com E-mail