Moolah Minding in South Africa

As part of the Smartbucks – Mind Your Moolah programme, students were transported to screenings on Sunday mornings where they received cold drinks, popcorn and VIP treatment. The film centres on two disadvantaged youths and was specially produced to heighten the awareness and the importance of financial planning for disadvantaged students. At the end of the film all participants received a book explaining financial management in a fun and simplified way. Using cinemas instead of class rooms, and a film instead of a more traditional lecture, was a concerted effort to encourage students to think differently about their financial future.