Living Credit Smart in North America

Experian North America launched a new interactive website to collect and share real-life consumer stories. The aim of is to help consumers understand the factors in their credit reports that determine their risk in the eyes of possible lenders. Members of the public facing credit challenges - whether they be recent college graduates struggling to find a job and make ends meet or families trying to tackle a mountain of debt after the loss of a job – were invited to submit their stories to the website. A public vote determined the best, and five winners received $5,000 to help pay off their debts, as well as free counselling from their local chapter of the National Foundation of Credit Counsellors who helped them put together a personalised plan to rebuild their credit and take control of their personal finances. The Live Credit Smart outreach will continue through social and public media in its goal to help every consumer learn to live credit smart.