Extending financial literacy in São Paulo's slums

The very successful Real Dreams (Sonhos Reais) programme continued and grew this year. The aims of the programme are to help people to enjoy a healthy financial status, avoid indebtedness and stimulate interest in entrepreneurship through adult education sessions on financial literacy. It entails employee volunteers becoming skilled in delivering financial education training in various environments.

A second group of our employees received training this year and delivered modules of training to four new schools and families living in the second largest favela (slum) in São Paulo, the community of Paraisópolis.

Increasing the project’s reach further, the team within Serasa Experian is now working with CARE, a leading humanitarian organisation, which fights global poverty by helping people become more self sufficient. CARE Brazil has developed a school for young adults, set up specifically to develop entrepreneurship skills. Working together they are developing additional modules on entrepreneurship, adding website content to support the unit and working with the students who attend the school.

By developing their materials on a website, linked into the Serasa Experian site, they intend to expand the scope of activities to a wider number of volunteers in offices across Brazil.