Experian’s principal business lines are characterised by their market-leading positions, high barriers to entry, global reach and potential for long-term growth, as well as their attractive financial characteristics.
In order to capitalise on the opportunities available to us and to drive long-term shareholder value, our strategy is centred on three key elements:
Focus on data and analytics
At the heart of what Experian does is the ownership and operation of very large and comprehensive consumer and commercial data assets. From these we are able to extract significant extra value by applying our own proprietary analytics and software. This combination of data and analytics is a key differentiator for Experian.
Drive profitable growth
Experian aims to extend its global lead by driving profitable growth through:
- geographic expansion
- product innovation
- further penetration of new customer segments
Optimise capital efficiency
Experian is committed to maintaining a prudent, flexible and efficient balance sheet. We aim to use our strong cash flow wisely by reinvesting in the business to retain competitive advantage. We will seek to make targeted acquisitions where they fit our strategy and meet our financial hurdles, and we will evaluate additional opportunities for returning surplus cash (via dividends or share repurchases) to shareholders as they arise.
Underlying our strategy are our five strategic goals that encapsulate what we want to achieve as a business:
- Extend our global lead in credit information and analytics
- Create successful businesses in new customer segments
- Build large-scale operations in major emerging consumer economies
- Become the global leader in digital marketing services
- Become the most trusted consumer brand for credit information and identity protection services