Marketing Services helps many of the world’s leading organisations target and engage their customers through sophisticated marketing strategies that generate significant return on investment. We work as a strategic partner with our clients, enabling them to understand their customers more completely, communicate with them on an individual level and measure the marketing impact throughout their businesses.
By focusing on three core areas of excellence - data, analytics and platforms - Marketing Services provides marketers with the insight, technology and expertise they need to build profitable and lasting customer relationships.
Data
Experian has developed one of the world’s largest sources of marketing information, with a unique set of proprietary databases. This allows us to provide marketers with exceptional insight into their customers and prospects, across a broad range of important attributes, including demographic, geographic, purchasing and media preference data. By enriching our clients’ data in this way, we enable them to target consumers and businesses with great precision and to develop more effective communications.
We also provide a range of market research services to help clients better understand consumer opinions and behaviour. Experian Simmons, for example, has been the voice of the American consumer for over 50 years, providing marketers with up-to-date information on what magazines their target consumers read, what television programmes they watch, what products they buy, and even how they feel about certain issues. Experian Hitwise is a leading internet marketing intelligence company, which monitors the performance of over one million websites so that marketers can target their online advertising expenditure more effectively and compare their online performance to competitors.
Platforms
Experian provides innovative technology platforms that enable successful marketing programmes to be delivered across a range of media.
Clean, accurate name and address information, together with the ability to integrate data from multiple sources, provide the foundation for successful customer relationships. Organisations across all market sectors rely on Experian’s verification software for recording and validating name and address information at the point of capture. Our list processing services ensure that this contact information is always up to date and accurate, and without duplicate entries. Our customer data integration services enable clients to integrate multiple data sources to obtain a single, accurate view of each customer.
Our email marketing team at Experian CheetahMail is the industry’s largest and most experienced, using innovative and feature-rich technology to enable marketers to create and deliver permission-based emails that are as individual as their customers. Each month, our email marketing platform deploys over two billion emails in over 30 languages to customers all over the world.
Our digital advertising services help marketers and media companies to target audiences through television, internet and mobile channels. We enable marketers to improve their return on digital marketing spend by enhancing advertising effectiveness, website performance and lead conversion, while maintaining strict adherence to consumer privacy standards.
Analytics
Understanding who your best potential customers are and what motivates them provides a powerful competitive advantage. Experian’s aim is to make sure that every customer contact counts, which we accomplish by helping marketers to target the right message to the right buyer through the right channel at the right time.
Our expert statisticians and business analysts use predictive modeling to help marketers profile and segment customers and develop customer-centric, information-driven marketing programmes. We help marketers to pinpoint the attitudes and behaviours of their best customers, predict and test relevant messaging and best offers, identify purchase decision triggers, and craft solutions and roadmaps that deliver measurable results.