Decision Analytics unlocks the value of Experian’s vast store of credit and marketing information, as well as other data sources, by applying expert consulting, analytical tools and software to convert data into valuable business decisions.
We enable organisations to make accurate and relevant decisions at each stage of the customer relationship; helping them to identify potentially profitable new customers, to segment their existing customers according to risk and opportunity, to manage their loan portfolios and undertake effective collections actions. We also protect organisations by detecting and preventing fraud.
Many of our clients are multinational and use our tools and software to standardise their lending operations around the world, improving strategic control and operational efficiencies, as well as satisfying regulatory obligations.
Application processing
Consumers today expect fast decisions for any form of credit application, be it for a credit card, loan or mobile phone connection. They are also much better informed about competitive offers. Experian’s application processing systems enable organisations to balance the requirement for speed and competitiveness with the need for careful risk assessment.
Our systems are used to manage all stages of the credit application process, from capturing and verifying the applicant’s details, to analysing and scoring information about the individual, and implementing the client’s acquisition policies. They enable decisions to be delivered in seconds at the point of customer contact, while ensuring that new customers are recruited on terms that meet the client’s business objectives.
Customer management
In an environment where capital is scarce and where the cost of capital needs to be carefully managed, it is vital that organisations are able to manage the risks and opportunities presented by their customers. Experian provides clients with the insight to make the right decisions for each customer, together with the systems necessary to execute consistent and effective strategies at every stage of the relationship.
Our customer management systems are used to automate huge volumes of day-to-day decisions about risk management, marketing and customer service. Clients are able to design and test new strategies, segmenting customers with similar characteristics and applying scorecards for a range of business objectives. New strategies can be quickly implemented throughout the organisation, often across a branch network or multiple geographies, ensuring consistent and accurate decision making.
Through faster and better informed decisions, and more relevant communications, we help clients to build lasting and profitable relationships with their customers.
Fraud solutions
Fraud is a growing challenge faced by many organisations. It might be a credit applicant providing incorrect information to improve their credit rating, or a benefit claimant falsely claiming for state support, or a fraudster assuming the identity of a customer to make fraudulent transactions. Experian offers a range of fraud prevention tools that are used by organisations to establish that people are who they say they are and that the information being provided is correct.
Our tools can be integrated with application processing systems to provide instant warnings of potentially fraudulent activity. They highlight inconsistencies and other anomalies within applications, applying logic checks and comparing information against previous applications and known fraud data. We also provide the information needed to verify instantly the identity of existing customers, facilitating secure transactions through call centres and the internet.
Collections
Successfully managing customers who have fallen into arrears and who may be in financial difficulty is a key concern for many organisations. Experian’s analytics and software play an important part in helping them to establish an accurate picture of a customer’s propensity and ability to pay, and therefore the amount likely to be recovered.
Customers are segmented into highly-specific types, according to a wide range of variables, to ensure they are managed in the most appropriate way and with the right level of priority. Our collections systems automate many parts of the process, ensuring timely and cost-effective decision making, and minimising the amount of debt that has to be written off.